Haidar ALMUBARAK
Biographic Data
| ID | 9428733 |
|---|---|
| NAME | Haidar ALMUBARAK |
| GIVEN NAMES | Haidar |
| FAMILY NAME | ALMUBARAK |
| SIGNATURE | ALMUBARAK H |
| AFFILIATIONS | Saudi Electronic University |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Leveraging Ai and User-Generated Content in Sport Tourism
This study investigates the complex role of Artificial Intelligence (AI) and User-Generated Content (UGC) in enhancing Online Brand Equity (OBE) within the food industry, focusing on the emerging sport tourism markets of Saudi Arabia and Egypt. It specifically explores how AI-driven digital environments and word-of-mouth reshape brand loyalty among fans and tourists during major global sporting events. Employing a quantitative research design, th…
Evaluating the Influence of Geo-Targeted Advertising on Purchase Intention in Sport Tourism
This research aims to comprehensively examine how Location-Based Advertising (LBA) significantly affects the purchase intention within the dynamic sports tourism sector in Egypt, specifically focusing on the critical role of domestic sport tourists and active event attendees. It places a pivotal emphasis on analyzing the role of trust in mobile applications, investigating how it functions as a crucial mediator between digital advertising traits a…
The Materialism-Compulsive Consumption Pathway in Sport Tourism
Buy-now, pay-later (BNPL) services can accelerate consumption, potentially trapping users in debt fueled by materialism. This phenomenon is critical in the tourism sector, where emotional and impulsive purchasing is common. Therefore, this research aims to investigate how materialism can influence BNPL use and impulsive and compulsive buying, focusing specifically on tourism consumption (e.g., spontaneous destination bookings, premium upgrades, a…
Factors Affecting Employees’ Willingness to Accept Artificial Intelligence Technology
This research aims to explore the factors that affect employees’ willingness to accept artificial intelligence (AI) technology at work, guided by the Theory of Reasoned Action (TRA). A conceptual model was proposed to examine the direct effects of the four main antecedents – role clarity, extrinsic motivation, intrinsic motivation, and employee ability - on employees’ acceptance of AI technologies. The research also examined the moderating functi…
The Influence of Using Information Technology Competencies on Environmental It Performance in the Hospitality and Tourism
This study investigates the influence of Information Technology (IT) competencies on Environmental IT Performance (EITP) within the hospitality industry. Grounded in the Resource-Based View, the research specifically examines the mediating role of Green Human Resource Management (GHRM) practices in the relationship between IT competencies and EITP. The study collected data from 496 employees at four and five-star hotels in Cairo and Sharm El Shie…
The Nexus Between Green Transformational Leadership and Hotel Employees' Non-Green Behavior
This study, which focuses on employees' non-green behavior, corresponds with global interest in green performance. The goal of this study was to examine how green transformational leadership (GTL) affects non-green behavior (NGB) in the hotel industry, with green work engagement (GWE) and green knowledge sharing (GKS) acting as mediators. Data was collected from full-time employees working in five-star hotels operating in Egypt. The PLS-SEM appro…
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The Nexus Between Green Transformational Leadership and Hotel Employees' Non-Green Behavior
This study, which focuses on employees' non-green behavior, corresponds with global interest in green performance. The goal of this study was to examine how green transformational leadership (GTL) affects non-green behavior (NGB) in the hotel industry, with green work engagement (GWE) and green knowledge sharing (GKS) acting as mediators. Data was collected from full-time employees working in five-star hotels operating in Egypt. The PLS-SEM appro…
Leveraging Ai and User-Generated Content in Sport Tourism
This study investigates the complex role of Artificial Intelligence (AI) and User-Generated Content (UGC) in enhancing Online Brand Equity (OBE) within the food industry, focusing on the emerging sport tourism markets of Saudi Arabia and Egypt. It specifically explores how AI-driven digital environments and word-of-mouth reshape brand loyalty among fans and tourists during major global sporting events. Employing a quantitative research design, th…
Evaluating the Influence of Geo-Targeted Advertising on Purchase Intention in Sport Tourism
This research aims to comprehensively examine how Location-Based Advertising (LBA) significantly affects the purchase intention within the dynamic sports tourism sector in Egypt, specifically focusing on the critical role of domestic sport tourists and active event attendees. It places a pivotal emphasis on analyzing the role of trust in mobile applications, investigating how it functions as a crucial mediator between digital advertising traits a…
The Materialism-Compulsive Consumption Pathway in Sport Tourism
Buy-now, pay-later (BNPL) services can accelerate consumption, potentially trapping users in debt fueled by materialism. This phenomenon is critical in the tourism sector, where emotional and impulsive purchasing is common. Therefore, this research aims to investigate how materialism can influence BNPL use and impulsive and compulsive buying, focusing specifically on tourism consumption (e.g., spontaneous destination bookings, premium upgrades, a…
Factors Affecting Employees’ Willingness to Accept Artificial Intelligence Technology
This research aims to explore the factors that affect employees’ willingness to accept artificial intelligence (AI) technology at work, guided by the Theory of Reasoned Action (TRA). A conceptual model was proposed to examine the direct effects of the four main antecedents – role clarity, extrinsic motivation, intrinsic motivation, and employee ability - on employees’ acceptance of AI technologies. The research also examined the moderating functi…
The Influence of Using Information Technology Competencies on Environmental It Performance in the Hospitality and Tourism
This study investigates the influence of Information Technology (IT) competencies on Environmental IT Performance (EITP) within the hospitality industry. Grounded in the Resource-Based View, the research specifically examines the mediating role of Green Human Resource Management (GHRM) practices in the relationship between IT competencies and EITP. The study collected data from 496 employees at four and five-star hotels in Cairo and Sharm El Shie…
Structural equation modeling (4 works) · Technology Adoption and User Behaviour (3 works) · Tourism (3 works) · AI in Service Interactions (2 works) · Consumer Retail Behavior Studies (2 works) · Digital Marketing and Social Media (2 works) · Empirical research (2 works) · Environmental Sustainability in Business (2 works) · Hospitality (2 works) · Hospitality industry (2 works)