María Dolores TERUEL-SERRANO
Biographic Data
| ID | 9429158 |
|---|---|
| NAME | María Dolores TERUEL-SERRANO |
| GIVEN NAMES | María Dolores |
| FAMILY NAME | TERUEL-SERRANO |
| SIGNATURE | TERUEL-SERRANO M D |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Methodology for Creating Graphic Marks Based on Cultural Iconography
Destination brand management has been widely explored in the scientific literature; however, the development of graphic brands for heritage destinations—grounded in cultural interpretation and visual symbolism—has received limited scholarly attention. This article proposes a protocol for constructing an identitary graphic brand tailored to UNESCO World Heritage Sites, using local cultural iconography as a key resource for communicating site ident…
No prominent works on this page.
Methodology for Creating Graphic Marks Based on Cultural Iconography
Destination brand management has been widely explored in the scientific literature; however, the development of graphic brands for heritage destinations—grounded in cultural interpretation and visual symbolism—has received limited scholarly attention. This article proposes a protocol for constructing an identitary graphic brand tailored to UNESCO World Heritage Sites, using local cultural iconography as a key resource for communicating site ident…
Archaeology and Cultural Heritage (1 work) · Cultural heritage (1 work) · Cultural heritage management (1 work) · Cultural Heritage Management and Preservation (1 work) · Diverse Aspects of Tourism Research (1 work) · Iconography (1 work) · Industrial heritage (1 work) · Tourism (1 work)