Hye Jung Eun
Biographic Data
| ID | 9470607 |
|---|---|
| NAME | Hye Jung Eun |
| GIVEN NAMES | Hye Jung |
| FAMILY NAME | Eun |
| SIGNATURE | EUN H J |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2005 |
| H-INDEX | 0 |
"I Am Sorry to Send You SPAM"
A series of studies investigating cultural differences in apology usage in unsolicited email advertising messages (i.e., SPAM) are reported. Study 1 documented that in comparison to American SPAM, a greater percentage of Korean SPAM included apologies. The next five studies (Ns= 516, 3132, 662, 524, 536) tested various explanations for cross-cultural differences in uses of, and responses to, apologies. Findings indicated that advertising messages…
No prominent works on this page.
"I Am Sorry to Send You SPAM"
A series of studies investigating cultural differences in apology usage in unsolicited email advertising messages (i.e., SPAM) are reported. Study 1 documented that in comparison to American SPAM, a greater percentage of Korean SPAM included apologies. The next five studies (Ns= 516, 3132, 662, 524, 536) tested various explanations for cross-cultural differences in uses of, and responses to, apologies. Findings indicated that advertising messages…
Forgiveness and Related Behaviors (1 works) · International Student and Expatriate Challenges (1 works) · Language, Discourse, Communication Strategies (1 works) · Psychology (1 works) · Social Psychology (1 works)