Zeynep Aydın Kılınç
Biographic Data
| ID | 9477549 |
|---|---|
| NAME | Zeynep Aydın Kılınç |
| GIVEN NAMES | Zeynep Aydın |
| FAMILY NAME | Kılınç |
| SIGNATURE | KILINÇ Z A |
| AFFILIATIONS | Education Training And Research |
| ORCID | 0000-0001-9140-0146 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Hospital Brand Image and Determinants in Medical Tourism
The aim of this study is to reveal the effects of word-of-mouth marketing, hospital social media accounts, user social media accounts, hospital advertisements and price policy on hospital brand image from the perspective of medical tourists visiting Türkiye. Data were gathered using English, Arabic, and Turkish questionnaires from 1 July 2023 to 31 December 2023. There is a strong and positive relationship between hospital brand image, word-of-mo…
No prominent works on this page.
Hospital Brand Image and Determinants in Medical Tourism
The aim of this study is to reveal the effects of word-of-mouth marketing, hospital social media accounts, user social media accounts, hospital advertisements and price policy on hospital brand image from the perspective of medical tourists visiting Türkiye. Data were gathered using English, Arabic, and Turkish questionnaires from 1 July 2023 to 31 December 2023. There is a strong and positive relationship between hospital brand image, word-of-mo…
Advertising (1 work) · Arabic (1 work) · Art (1 work) · Brand Image (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital marketing (1 work) · Digital Marketing and Social Media (1 work) · Global Healthcare and Medical Tourism (1 work) · Marketing (1 work)