Hospital Brand Image and Determinants in Medical Tourism
The Case of Samsun
Bibliographic Data
| ID | 21217065 |
|---|---|
| Authors | Yaşar Demir (0000-0001-9930-8440, Education Training And Research), Erhan Dağ (0000-0003-3474-1344, Education Training And Research), Zeynep Aydın Kılınç (0000-0001-9140-0146, Education Training And Research), Alanya Antalya Türkiye Alanya District Directorate of Health (Education Training And Research), Zeynep AYDIN KILINÇ, Pınar KARAKUŞ (0000-0003-2947-2768, Education Training And Research), Saliha Özpınar (0000-0002-9860-996X), Saliha ÖZPINAR |
| Year | 2024 |
| Volume | 53 |
| Issue | 2 |
| Pages | 413-420 |
| Publication date | 2024-06-28 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | GeoJournal of Tourism and Geosites (JOURNAL) |
| Journal identifiers | ISSN: 2065-0817 • E-ISSN: 2065-1198 |
| Publisher | Asociatia de Geografie, Turism si Sport (PUBLISHER) |
| DOI | 10.30892/gtg.53204-1216 |
| OpenAlex | W4395474755 |
| Language | EN |
| References cited | 15 |
The aim of this study is to reveal the effects of word-of-mouth marketing, hospital social media accounts, user social media accounts, hospital advertisements and price policy on hospital brand image from the perspective of medical tourists visiting Türkiye. Data were gathered using English, Arabic, and Turkish questionnaires from 1 July 2023 to 31 December 2023. There is a strong and positive relationship between hospital brand image, word-of-mouth communication (WOM), hospital social media use, social media accounts of followers, hospital advertisements (r>0.500, p
Advertising · Arabic · Art · Brand Image · Business · Digital marketing · Political science · Social media · Social media marketing · Tourism · Turkish · Word of mouth · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Global Healthcare and Medical Tourism · Psychology · Marketing
Tourism
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Product/Consumption-Based Affective Responses and Postpurchase Processes
Türkiye’deki Sağlık Turizmi Hizmetlerine Yönelik Memnuniyet Algısı
Relationship Among Service Quality, Patient Satisfaction and Patient Loyalty
The Impact of Social Media on Hospitals’ Branding Initiatives
Marketing and social influences, hospital branding, and medical tourists' behavioural intention
Social media usage behaviours of religious tourists
Destination loyalty explained through place attachment, destination familiarity and destination image
Social media marketing and hospital brand equity
Tourist behaviour
Impact of online WOM on destination trust and intention to travel
Would you really recommend it? Antecedents of word-of-mouth in medical tourism
Keeping your audience
Customer retention in the medical tourism industry
| Highly cited | No |
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