Dorina Szakál
Biographic Data
| ID | 9487579 |
|---|---|
| NAME | Dorina Szakál |
| GIVEN NAMES | Dorina |
| FAMILY NAME | Szakál |
| SIGNATURE | SZAKÁL D |
| AFFILIATIONS | Budapest University of Technology and Economics |
| ORCID | 0000-0003-3645-1076 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Next-generation virtual consumer sensory and behaviour science
Human-Food Interaction (HFI) research increasingly relies on precise sensory measurement. However, traditional methods often make it difficult to disentangle visual influences from multisensory integration and to reproduce context-rich eating-related conditions under controlled settings. With the emergence of Digital Sensory Science (DSS), Virtual Reality (VR) and Eye Tracking (ET) are increasingly used to study sensory and behavioural responses.…
Profiling Hungarian hypermarket shoppers
Purpose Hungarian economy went through substantial changes in the past few decades and hypermarkets gained high popularity among customers, therefore profiling Hungarian hypermarket shoppers is essential to understand their behavior. Design/methodology/approach The paper investigates the profile of Hungarian hypermarket shoppers based on a wide questionnaire survey. In the presented research, Computer-Aided Personal Interviewing questionnaires we…
No prominent works on this page.
Profiling Hungarian hypermarket shoppers
Purpose Hungarian economy went through substantial changes in the past few decades and hypermarkets gained high popularity among customers, therefore profiling Hungarian hypermarket shoppers is essential to understand their behavior. Design/methodology/approach The paper investigates the profile of Hungarian hypermarket shoppers based on a wide questionnaire survey. In the presented research, Computer-Aided Personal Interviewing questionnaires we…
Next-generation virtual consumer sensory and behaviour science
Human-Food Interaction (HFI) research increasingly relies on precise sensory measurement. However, traditional methods often make it difficult to disentangle visual influences from multisensory integration and to reproduce context-rich eating-related conditions under controlled settings. With the emergence of Digital Sensory Science (DSS), Virtual Reality (VR) and Eye Tracking (ET) are increasingly used to study sensory and behavioural responses.…
Advertising (1 work) · Business (1 work) · Cognition (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · Creativity (1 work) · Hypermarket (1 work) · Immersive technology (1 work)