Thai Kim Phong
Biographic Data
| ID | 9487934 |
|---|---|
| NAME | Thai Kim Phong |
| GIVEN NAMES | Thai Kim |
| FAMILY NAME | Phong |
| SIGNATURE | PHONG T K |
| AFFILIATIONS | University of Finance - Marketing |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From branding to belonging
This study examines the impacts of employer brand and organizational identification on employer image, enhancing organizational attractiveness. Additionally, the moderating effect of consciousness on social identity is investigated in the transmission of employer image to organizational attractiveness. In the modern job market, where Generation Y and Generation Z dominate, organizations face increasing pressure to stand out as desirable employers…
Exploring trends in employer attractiveness research
Employer attractiveness is a subject that has not been as extensively explored as other research topics. This study aims to provide an overview of research trends on employer attractiveness and identify gaps that could inspire new research ideas. This study leverages the Scopus database and employs bibliometric analysis using VOSviewer software. The findings reveal four primary themes in employer attractiveness research: indicators reflecting emp…
No prominent works on this page.
Exploring trends in employer attractiveness research
Employer attractiveness is a subject that has not been as extensively explored as other research topics. This study aims to provide an overview of research trends on employer attractiveness and identify gaps that could inspire new research ideas. This study leverages the Scopus database and employs bibliometric analysis using VOSviewer software. The findings reveal four primary themes in employer attractiveness research: indicators reflecting emp…
From branding to belonging
This study examines the impacts of employer brand and organizational identification on employer image, enhancing organizational attractiveness. Additionally, the moderating effect of consciousness on social identity is investigated in the transmission of employer image to organizational attractiveness. In the modern job market, where Generation Y and Generation Z dominate, organizations face increasing pressure to stand out as desirable employers…
Attractiveness (2 works) · Employer Branding and e-HRM (2 works) · Bibliographic coupling (1 work) · Citation (1 work) · Computer Science (1 work) · Consciousness (1 work) · Corporate Identity and Reputation (1 work) · Employer Branding (1 work) · Gender Diversity and Inequality (1 work) · Human Resource and Talent Management (1 work)