Exploring trends in employer attractiveness research

A bibliometric coupling approach

Bibliographic Data

ID21284277
AuthorsTran Thi Siem (University of Finance - Marketing), Ho Thi Thao Nguyen, Ho Nguyen (0000-0002-2991-0011, University of Finance - Marketing), Anh Tho To (0000-0002-7934-5735, University of Finance - Marketing), Thai Kim Phong (University of Finance - Marketing)
Year2025
Volume258
Pages105220
Publication date2025-08-01
Open AccessYes
TypeARTICLE
VenueActa Psychologica (JOURNAL)
Journal identifiersISSN: 0001-6918 • E-ISSN: 1873-6297
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.actpsy.2025.105220
PMID40570583
OpenAlexW4411620536
LanguageEN
Citations received1
References cited82

Employer attractiveness is a subject that has not been as extensively explored as other research topics. This study aims to provide an overview of research trends on employer attractiveness and identify gaps that could inspire new research ideas. This study leverages the Scopus database and employs bibliometric analysis using VOSviewer software. The findings reveal four primary themes in employer attractiveness research: indicators reflecting employer attractiveness, the application of employer attractiveness in communication strategies to attract potential candidates, organizational attractiveness in the public sector, and the relationship between internal communication and employer branding. This paper aids researchers in gaining a deeper understanding of employer attractiveness research trends to facilitate subsequent studies.

Attractiveness · Bibliographic coupling · Citation · Library science · Psychoanalysis · Computer Science · Employer Branding and e-HRM · Gender Diversity and Inequality · Personality Traits and Psychology · Psychology

Tools

Open DOIOpen Access