Subramani A K
Biographic Data
| ID | 9488007 |
|---|---|
| NAME | Subramani A K |
| GIVEN NAMES | Subramani |
| FAMILY NAME | A K |
| SIGNATURE | K S A |
| AFFILIATIONS | ICFAI Business School |
| ORCID | 0000-0003-0783-7113 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Exploring the neuropsychological model for short video usage
Short Videos (SVs) have created a wave of excitement among marketing firms, harnessing the capability to influence consumers and positioning themselves as the new vanguard for immersive services. SVs have transformed the shopping landscape and raised the bar for immersive advertising. The study incorporates the most sought-after neuropsychological model. The model helps to reveal the underlying psychological dynamics that drive prolonged SV usage…
The moderating effects of perceived social worth and organizational virtuousness on the relationship between emotional labor, precarious work, and organizational commitment among Asha workers in India
Accredited Social Health Activists (ASHAs) in India are the subjects of this study, which explores the complex relationships between emotional labor (EL) and unstable work environments and how these relationships affect organizational commitment (OC). The study also looked at how organizational virtuousness (OV) and perceived social value mediated the relationship between precarious work (PW), EL, and OC. This study included a total sample size o…
Building corporate reputation through corporate social responsibility
Purpose The paper analyses the link between corporate social responsibility (CSR), employer branding (EB), and corporate reputation (CR). Considering the signaling theory and social commitment of organisations, the paper investigates the role of EB as a mediator. Design/methodology/approach Data were collected through structured questionnaires from 684 employees from the Indian information technology (IT) sector. The conceptual model and hypothes…
No prominent works on this page.
Building corporate reputation through corporate social responsibility
Purpose The paper analyses the link between corporate social responsibility (CSR), employer branding (EB), and corporate reputation (CR). Considering the signaling theory and social commitment of organisations, the paper investigates the role of EB as a mediator. Design/methodology/approach Data were collected through structured questionnaires from 684 employees from the Indian information technology (IT) sector. The conceptual model and hypothes…
The moderating effects of perceived social worth and organizational virtuousness on the relationship between emotional labor, precarious work, and organizational commitment among Asha workers in India
Accredited Social Health Activists (ASHAs) in India are the subjects of this study, which explores the complex relationships between emotional labor (EL) and unstable work environments and how these relationships affect organizational commitment (OC). The study also looked at how organizational virtuousness (OV) and perceived social value mediated the relationship between precarious work (PW), EL, and OC. This study included a total sample size o…
Exploring the neuropsychological model for short video usage
Short Videos (SVs) have created a wave of excitement among marketing firms, harnessing the capability to influence consumers and positioning themselves as the new vanguard for immersive services. SVs have transformed the shopping landscape and raised the bar for immersive advertising. The study incorporates the most sought-after neuropsychological model. The model helps to reveal the underlying psychological dynamics that drive prolonged SV usage…
Psychology (2 works) · Asha (1 work) · Attractiveness (1 work) · Business (1 work) · Business model (1 work) · Cognition (1 work) · Cognitive dissonance (1 work) · Commercialization (1 work) · Consumer Retail Behavior Studies (1 work) · Corporate Identity and Reputation (1 work)