Shaoying Zhu
Biographic Data
| ID | 9488471 |
|---|---|
| NAME | Shaoying Zhu |
| GIVEN NAMES | Shaoying |
| FAMILY NAME | Zhu |
| SIGNATURE | ZHU S |
| AFFILIATIONS | Guangxi University |
| ORCID | 0000-0002-6021-0195 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Paying for emotions? Information processing inhibition of positive emotions in consumer decision making
Consumer Preference for Virtual Reality Advertisements with Human–Scene Interaction
Consumption is undergoing a digital revolution brought about by virtual technology, and the emergence of virtual spokespersons has changed the pattern of advertising endorsement sales. Are virtual character spokespersons better than real celebrity spokespersons? This article aims to explore the relationships between different types of advertising spokespersons, different types of advertising scenarios, and consumers' purchase intentions. The resu…
Research on the mechanism of leader aggressive humor on employee silence
The aggressive humor of leaders affects the psychological state of employees, which can easily lead to employee inaction in the organization and may even prompt employees to engage in unethical behaviors. In the context, this study conducted a questionnaire survey of 316 Chinese adult employees to examine the mechanism underlying the relationship between leader aggressive humor and employee silence. Results demonstrated that leader aggressive hum…
No prominent works on this page.
Research on the mechanism of leader aggressive humor on employee silence
The aggressive humor of leaders affects the psychological state of employees, which can easily lead to employee inaction in the organization and may even prompt employees to engage in unethical behaviors. In the context, this study conducted a questionnaire survey of 316 Chinese adult employees to examine the mechanism underlying the relationship between leader aggressive humor and employee silence. Results demonstrated that leader aggressive hum…
Consumer Preference for Virtual Reality Advertisements with Human–Scene Interaction
Consumption is undergoing a digital revolution brought about by virtual technology, and the emergence of virtual spokespersons has changed the pattern of advertising endorsement sales. Are virtual character spokespersons better than real celebrity spokespersons? This article aims to explore the relationships between different types of advertising spokespersons, different types of advertising scenarios, and consumers' purchase intentions. The resu…
Paying for emotions? Information processing inhibition of positive emotions in consumer decision making
Psychology (3 works) · Social Psychology (3 works) · Business (2 works) · Advertising (1 work) · Aesthetics (1 work) · Art (1 work) · Behavioral Health and Interventions (1 work) · Cognitive psychology (1 work) · Communication in Education and Healthcare (1 work) · Computer Science (1 work)