Marwa Al-Hinai
Biographic Data
| ID | 9491067 |
|---|---|
| NAME | Marwa Al-Hinai |
| GIVEN NAMES | Marwa |
| FAMILY NAME | Al-Hinai |
| SIGNATURE | AL-HINAI M |
| AFFILIATIONS | College of Economics and Political Science, Sultan Qaboos University Department of Marketing |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The nexus between spiritual intelligence and consumer behaviour in the food sector
Purpose This study aims to explore how spiritual intelligence (SQ) shapes consumer perceptions, experiences and behaviours toward traditional food in Oman. Design/methodology/approach Using a qualitative approach, data were gathered, employing semi-structured interviews, and analysed through thematic analysis to uncover recurring patterns and themes. Findings The findings depicted different themes illuminating the profound role SQ plays in influe…
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The nexus between spiritual intelligence and consumer behaviour in the food sector
Purpose This study aims to explore how spiritual intelligence (SQ) shapes consumer perceptions, experiences and behaviours toward traditional food in Oman. Design/methodology/approach Using a qualitative approach, data were gathered, employing semi-structured interviews, and analysed through thematic analysis to uncover recurring patterns and themes. Findings The findings depicted different themes illuminating the profound role SQ plays in influe…
Consumer behaviour (1 works) · Food sector (1 works) · Halal products and consumer behavior (1 works) · Innovation and Socioeconomic Development (1 works) · Nexus (standard) (1 works) · Originality (1 works) · Perception (1 works) · Qualitative research (1 works) · Thematic analysis (1 works) · Workplace Spirituality and Leadership (1 works)