The nexus between spiritual intelligence and consumer behaviour in the food sector
Bibliographic Data
| ID | 21294845 |
|---|---|
| Authors | Marwa Al-Hinai (College of Economics and Political Science, Sultan Qaboos University Department of Marketing), Mohammad Soliman (0000-0002-9359-763X, College of Economics and Political Science, Sultan Qaboos University Department of Marketing), Amira Abougazia (0000-0003-4556-2210, University of Dundee), Amir Azad Al-kathiri (0009-0004-4071-2077, University of Technology and Applied Sciences-Salalah) |
| Year | 2026 |
| Volume | 128 |
| Issue | 6 |
| Pages | 2537-2553 |
| Publication date | 2026-05-28 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-11-2025-1491 |
| OpenAlex | W7124464237 |
| Language | EN |
| References cited | 47 |
Purpose This study aims to explore how spiritual intelligence (SQ) shapes consumer perceptions, experiences and behaviours toward traditional food in Oman. Design/methodology/approach Using a qualitative approach, data were gathered, employing semi-structured interviews, and analysed through thematic analysis to uncover recurring patterns and themes. Findings The findings depicted different themes illuminating the profound role SQ plays in influencing consumer perceptions and experiences with traditional food, offering fresh perspectives on its impact on consumer behaviour. Originality/value The originality of this paper lies in two key aspects: the connection between SQ and consumer behaviour toward traditional food and the study’s geographic focus. It contributes to the broader understanding of consumer behaviour within culturally rich contexts and underscores the potential of incorporating SQ into marketing strategies to deepen consumer engagement with traditional food experiences
Consumer behaviour · Food sector · Nexus (standard) · Originality · Perception · Qualitative research · Thematic analysis · Halal products and consumer behavior · Innovation and Socioeconomic Development · Workplace Spirituality and Leadership
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| Citation velocity | historical |
|---|---|
| Highly cited | No |