Raffaele Campo
Biographic Data
| ID | 9491150 |
|---|---|
| NAME | Raffaele Campo |
| GIVEN NAMES | Raffaele |
| FAMILY NAME | Campo |
| SIGNATURE | CAMPO R |
| AFFILIATIONS | University of Bari Aldo Moro |
| ORCID | 0000-0002-2857-5805 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Sensory expectations of beverages generated by colours
Purpose This research is aimed at exploring how colours impact the taste expectations of beverages, considering three different countries: Italy, Poland and Morocco. Specifically, the purpose is to analyse how the sensory interaction can affect young consumers and if the cultural aspect affects them in order to draw consumer behaviour implications. Design/methodology/approach This is cross-cultural research, structured into two studies. Researche…
Sustainable and healthy purchasing behaviors towards palm oil-based food in Italy
Purpose Palm oil is widely used in the food industry; however, there are two main controversies connected to its use, namely, its nutritional value and the environmental consequences deriving from its crop. In Italy, the use of palm oil has recently been criticized, insomuch that some important bakery companies decided to substitute it, creating a real food marketing case. Through a focus on biscuits, this study is aimed at profiling consumers wi…
Impact of faith on food marketing and consumer behaviour
Purpose The aim of this manuscript is to study the current scientific literature on food marketing and religion, by giving an overview of current knowledge and the possible future research opportunities once found the gaps. Design/methodology/approach This a classic literature review carried on by considering marketing, consumer behaviour and management journals as well as religion-focused ones. Findings Current literature highlights how faith im…
Multisensory analysis and wine marketing
Purpose This paper is aimed at examining and critically analyzing systematical literature on wine and cross-modality between the five senses. In particular, the researchers want to highlight the role of multisensory analysis on wine marketing and consumer behavior studies. Design/methodology/approach This paper is based on a systematic review of literature conducted on peer-reviewed journals. Findings Results highlight how multisensory analysis o…
No prominent works on this page.
Multisensory analysis and wine marketing
Purpose This paper is aimed at examining and critically analyzing systematical literature on wine and cross-modality between the five senses. In particular, the researchers want to highlight the role of multisensory analysis on wine marketing and consumer behavior studies. Design/methodology/approach This paper is based on a systematic review of literature conducted on peer-reviewed journals. Findings Results highlight how multisensory analysis o…
Impact of faith on food marketing and consumer behaviour
Purpose The aim of this manuscript is to study the current scientific literature on food marketing and religion, by giving an overview of current knowledge and the possible future research opportunities once found the gaps. Design/methodology/approach This a classic literature review carried on by considering marketing, consumer behaviour and management journals as well as religion-focused ones. Findings Current literature highlights how faith im…
Sustainable and healthy purchasing behaviors towards palm oil-based food in Italy
Purpose Palm oil is widely used in the food industry; however, there are two main controversies connected to its use, namely, its nutritional value and the environmental consequences deriving from its crop. In Italy, the use of palm oil has recently been criticized, insomuch that some important bakery companies decided to substitute it, creating a real food marketing case. Through a focus on biscuits, this study is aimed at profiling consumers wi…
Sensory expectations of beverages generated by colours
Purpose This research is aimed at exploring how colours impact the taste expectations of beverages, considering three different countries: Italy, Poland and Morocco. Specifically, the purpose is to analyse how the sensory interaction can affect young consumers and if the cultural aspect affects them in order to draw consumer behaviour implications. Design/methodology/approach This is cross-cultural research, structured into two studies. Researche…
Business (4 works) · Marketing (4 works) · Marketing (4 works) · Food Science (3 works) · Food Science (3 works) · Originality (3 works) · Psychology (3 works) · Value (mathematics) (3 works) · Consumer research (2 works) · Order (exchange) (2 works)