Multisensory analysis and wine marketing
Systematic review and perspectives
Bibliographic Data
| ID | 21295565 |
|---|---|
| Authors | Raffaele Campo (0000-0002-2857-5805, University of Bari Aldo Moro), Pierfelice Rosato (0000-0003-3366-3663, University of Bari Aldo Moro), Enrico Battisti (0000-0002-4104-8217, University of Turin) |
| Year | 2022 |
| Volume | 124 |
| Issue | 10 |
| Pages | 3274-3292 |
| Publication date | 2022-08-25 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-03-2021-0222 |
| OpenAlex | W3217099840 |
| Language | EN |
| Citations received | 5 |
| References cited | 60 |
Purpose This paper is aimed at examining and critically analyzing systematical literature on wine and cross-modality between the five senses. In particular, the researchers want to highlight the role of multisensory analysis on wine marketing and consumer behavior studies. Design/methodology/approach This paper is based on a systematic review of literature conducted on peer-reviewed journals. Findings Results highlight how multisensory analysis of wine is a growing topic insomuch that research on this kind of topic is exploded in the last years. Nevertheless, wine and cross-modality is more analyzed on food science journals than in marketing ones. Originality/value The paper examines a field of research moderately explored in order to shed light to the current status of scientific studies and to propose new research questions to develop
Business · Consumer research · Marketing research · Order (exchange) · Originality · Qualitative research · Scientific literature · Social science · Sociology · Value (mathematics) · Wine · Computer Science · Food Science · Horticultural and Viticultural Research · Marketing · Olfactory and Sensory Function Studies · Psychology · Wine Industry and Tourism
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| Citations per year | 1.25 |
|---|---|
| Citation span | 2022 - 2025 (4) |
| Highly cited | No |