Lidya Samuel

Biographic Data

ID9492095
NAMELidya Samuel
GIVEN NAMESLidya
FAMILY NAMESamuel
SIGNATURESAMUEL L
ORCID0009-0000-8736-5851
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Drivers of and Barriers to Farmers’ Intention to Adopt Orange-Fleshed Sweet Potatoes in Ethiopia

    Lidya SamuelARTICLEAVRUG-bulletin/Afrika Focus2026

    Biofortified crops are widely promoted as sustainable solutions to micronutrient deficiencies, yet their adoption by smallholder farmers remains uneven. This PhD research examines the drivers and barriers shaping the adoption of orange-fleshed sweet potato ( ofsp ) in Ethiopia, where vitamin A deficiency persists despite national nutrition strategies. Using an integrated conceptual framework combining the motivation–opportunity–ability model, the…

  • Understanding Ethiopian farmers' intention to adopt biofortified orange-flesh sweet potatoes

    Open AccessLidya Samuel, Marcia Dutra De Barcellos et al.ARTICLEBritish Food Journal2025

    Purpose Biofortification is a promising strategy for addressing malnutrition and food insecurity by enriching staple crops with nutrients. However, farmers’ adoption is crucial for their success. This study aims to shed light on Ethiopian farmers' intentions to adopt biofortified orange-fleshed sweet potatoes (OFSP) using the motivation, opportunity and ability (MOA) framework. Design/methodology/approach This study used data from a cross-section…