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Olusegun Oyebade Ikusika

Biographic Data

ID9492188
NAMEOlusegun Oyebade Ikusika
GIVEN NAMESOlusegun Oyebade
FAMILY NAMEIkusika
SIGNATUREIKUSIKA O O
AFFILIATIONSFaculty of Science and Agriculture, University of Fort Hare Department of Animal and Pasture Science
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS0
WORKS AS AUTHOR1
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2026
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Health beliefs, label orientation and consumer behaviour toward red and processed meats

    Open Access•Oluwaseun Funmi Akinmoladun, Olusegun Oyebade Ikusika et al.•ARTICLE•British Food Journal•2026

    Purpose Growing health concerns are reshaping global dietary patterns, yet little is known about how consumers in sub-Saharan Africa perceive and respond to health information regarding red and processed meat. This study aims to examine how perceived health risk, health consciousness and label orientation influence consumers’ meat consumption behaviour. Design/methodology/approach A structured questionnaire was administered to 400 adult consumers…

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  • Health beliefs, label orientation and consumer behaviour toward red and processed meats

    Open Access•Oluwaseun Funmi Akinmoladun, Olusegun Oyebade Ikusika et al.•ARTICLE•British Food Journal•2026

    Purpose Growing health concerns are reshaping global dietary patterns, yet little is known about how consumers in sub-Saharan Africa perceive and respond to health information regarding red and processed meat. This study aims to examine how perceived health risk, health consciousness and label orientation influence consumers’ meat consumption behaviour. Design/methodology/approach A structured questionnaire was administered to 400 adult consumers…

Agriculture Sustainability and Environmental Impact (1 work) · Consumer Attitudes and Food Labeling (1 work) · Consumer behaviour (1 work) · Consumption (sociology) (1 work) · Context (archaeology) (1 work) · Descriptive statistics (1 work) · Food Waste Reduction and Sustainability (1 work) · Mediation (1 work) · Orientation (vector space) (1 work) · Preference (1 work)

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