Bryan Ye
Biographic Data
| ID | 9492220 |
|---|---|
| NAME | Bryan Ye |
| GIVEN NAMES | Bryan |
| FAMILY NAME | Ye |
| SIGNATURE | YE B |
| AFFILIATIONS | Nutrition and Dietetics, Susan Wakil School of Nursing and Midwifery, The University of Sydney Faculty of Medicine and Health |
| ORCID | 0009-0008-7799-9250 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
A comparative content analysis of food marketing strategies on social media used by big food and beverage companies
Purpose The marketing of ultra-processed and discretionary foods on social media is a growing driver of dietary choices and consumer engagement, particularly among younger users. As food brands increasingly invest in digital media, understanding the strategies they use across platforms is essential for informing public health interventions and policy. Despite this shift, few studies have compared marketing strategies and engagement outcomes acros…
No prominent works on this page.
A comparative content analysis of food marketing strategies on social media used by big food and beverage companies
Purpose The marketing of ultra-processed and discretionary foods on social media is a growing driver of dietary choices and consumer engagement, particularly among younger users. As food brands increasingly invest in digital media, understanding the strategies they use across platforms is essential for informing public health interventions and policy. Despite this shift, few studies have compared marketing strategies and engagement outcomes acros…
Consumer Attitudes and Food Labeling (1 work) · Content analysis (1 work) · Corporate social responsibility (1 work) · Culinary Culture and Tourism (1 work) · Customer engagement (1 work) · Digital Marketing and Social Media (1 work) · Food marketing (1 work) · Influencer marketing (1 work) · Leverage (statistics) (1 work) · Product (mathematics) (1 work)