Miaomiao Qu
Biographic Data
| ID | 9492269 |
|---|---|
| NAME | Miaomiao Qu |
| GIVEN NAMES | Miaomiao |
| FAMILY NAME | Qu |
| SIGNATURE | QU M |
| AFFILIATIONS | Zhejiang Ocean University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Understanding online organic vegetable purchase intention in China
Purpose This study aims to determine the impact of perceived risk on consumers’ online organic vegetable purchase intention (OOVPI) in China’s lower-tier cities. It focuses on three specific risks, including performance, financial, and time risks. The study also explores the underlying mechanism of how these risk perceptions interact with the Theory of Planned Behaviour (TPB). Design/methodology/approach This study employs PLS-SEM to empirically …
No prominent works on this page.
Understanding online organic vegetable purchase intention in China
Purpose This study aims to determine the impact of perceived risk on consumers’ online organic vegetable purchase intention (OOVPI) in China’s lower-tier cities. It focuses on three specific risks, including performance, financial, and time risks. The study also explores the underlying mechanism of how these risk perceptions interact with the Theory of Planned Behaviour (TPB). Design/methodology/approach This study employs PLS-SEM to empirically …
Consumer behaviour (1 works) · Context (archaeology) (1 works) · Control (management) (1 works) · Food Waste Reduction and Sustainability (1 works) · Mediation (1 works) · Organic Food and Agriculture (1 works) · Perception (1 works) · Product (mathematics) (1 works) · Risk perception (1 works) · Theory of planned behavior (1 works)