Chien-Hao Chen
Biographic Data
| ID | 9492517 |
|---|---|
| NAME | Chien-Hao Chen |
| GIVEN NAMES | Chien-Hao |
| FAMILY NAME | Chen |
| SIGNATURE | CHEN C |
| AFFILIATIONS | National Kaohsiung University of Hospitality and Tourism Department of Food and Beverage Management |
| ORCID | 0009-0006-9226-5680 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Investigating the determinants of conspicuous consumption in branded wine markets
Purpose This study investigates how winescape attributes and wine interests shape the conspicuous consumption of branded wine, focusing on the mediating roles of prestige sensitivity and sensory brand experience. Specifically, it addresses how experiential and interest-based factors translate into brand consciousness and conspicuous consumption behavior in the premium wine market. Design/methodology/approach Drawing on emotional and social identi…
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Investigating the determinants of conspicuous consumption in branded wine markets
Purpose This study investigates how winescape attributes and wine interests shape the conspicuous consumption of branded wine, focusing on the mediating roles of prestige sensitivity and sensory brand experience. Specifically, it addresses how experiential and interest-based factors translate into brand consciousness and conspicuous consumption behavior in the premium wine market. Design/methodology/approach Drawing on emotional and social identi…
Brand management (1 work) · Conspicuous consumption (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Consumption (sociology) (1 work) · Context (archaeology) (1 work) · Experiential learning (1 work) · Leverage (statistics) (1 work) · Organic Food and Agriculture (1 work) · Prestige (1 work)