Han-Yee Leong
Biographic Data
| ID | 9492539 |
|---|---|
| NAME | Han-Yee Leong |
| GIVEN NAMES | Han-Yee |
| FAMILY NAME | Leong |
| SIGNATURE | LEONG H |
| AFFILIATIONS | I-Shou University |
| ORCID | 0009-0005-0558-1267 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The causes of electronic word of mouth on food sharing platforms
Purpose This study explores how egoism and altruism as knowledge sharing motivations influence consumers’ electronic word of mouth (eWOM) intentions on food platforms. It also investigates the interaction effect of egoism and altruism on eWOM intentions through attitude toward use (ATU). Design/methodology/approach A survey was conducted with 523 consumers who posted reviews on Taiwan’s two leading food platforms. The data were analyzed using str…
No prominent works on this page.
The causes of electronic word of mouth on food sharing platforms
Purpose This study explores how egoism and altruism as knowledge sharing motivations influence consumers’ electronic word of mouth (eWOM) intentions on food platforms. It also investigates the interaction effect of egoism and altruism on eWOM intentions through attitude toward use (ATU). Design/methodology/approach A survey was conducted with 523 consumers who posted reviews on Taiwan’s two leading food platforms. The data were analyzed using str…
Advertising (1 works) · Altruism (biology) (1 works) · Business (1 works) · Computer Science (1 works) · Digital Marketing and Social Media (1 works) · Ethical egoism (1 works) · Information sharing (1 works) · Knowledge Management and Sharing (1 works) · Marketing (1 works) · Marketing (1 works)