The causes of electronic word of mouth on food sharing platforms
The perspective of knowledge sharing motivations
Bibliographic Data
| ID | 21295986 |
|---|---|
| Authors | Han-Yee Leong (0009-0005-0558-1267, I-Shou University), Ren-Fang Chao (0000-0002-4285-3971, I-Shou University), Tao Wu (0000-0002-0133-6783, I-Shou University), Tzu-Ching Wu |
| Year | 2025 |
| Volume | 127 |
| Issue | 3 |
| Pages | 1043-1058 |
| Publication date | 2025-02-18 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-05-2024-0553 |
| OpenAlex | W4406145150 |
| Language | EN |
| Citations received | 1 |
| References cited | 88 |
Purpose This study explores how egoism and altruism as knowledge sharing motivations influence consumers’ electronic word of mouth (eWOM) intentions on food platforms. It also investigates the interaction effect of egoism and altruism on eWOM intentions through attitude toward use (ATU). Design/methodology/approach A survey was conducted with 523 consumers who posted reviews on Taiwan’s two leading food platforms. The data were analyzed using structural equation modeling to examine the relationships between knowledge sharing motivations, ATU, and eWOM intentions. Findings Egoism and altruism influence eWOM intentions through ATU, with altruism having a more substantial impact. Their interaction further enhances the positive relationship between ATU and eWOM intentions. Originality/value This study fills the empirical gap by demonstrating the interaction effect of egoism and altruism on eWOM intentions. It highlights the role of intrinsic motivations in shaping consumer behavior on digital platforms and offers insights for businesses aiming to foster consumer engagement
Advertising · Altruism (biology) · Business · Ethical egoism · Information sharing · Originality · Perspective (graphical) · Political science · Structural equation modeling · Value (mathematics) · Word of mouth · Computer Science · Digital Marketing and Social Media · Knowledge Management and Sharing · Marketing · Psychology · Social Psychology · Technology Adoption and User Behaviour
Evidence for Altruism
Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1
Anticipated regret as an additional predictor in the theory of planned behaviour
Why Act for the Public Good? Four Answers
Word of mouth and interpersonal communication
“It is what one does”
Prosocial behavior and altruism
Alternative Methods for Assessing Mediation in Multilevel Data
Common method biases in behavioral research
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
Effective Altruism and its Critics
A study of the influence of altruism, social responsibility, reciprocity, and the subjective norm on online prosocial behavior in adolescence
Altruism or egoism – how do game features motivate cooperation? An investigation into user we-intention and I-intention
Effect of source credibility and consumer ethnocentrism on halal purchase intentions in the UK
Consumer decision journey for online group buying
The impact of formulation change and R&D cooperation types on the eWOM of extension products
User comments
Evolutionary Psychology
What drives consumers to spread electronic word of mouth in online consumer-opinion platforms
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands
Structural equation modeling in practice
Different motivations for knowledge sharing and hiding
Beyond Baron and Kenny
Learning from the Crowd
An integrative model of consumers' intentions to purchase travel online
Beyond Distances
Making it moral
Attitude Update
Promoting research participation
Bootstrapping Goodness-of-Fit Measures in Structural Equation Models
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 1 |