Carmen María Gómez-Cantó
Biographic Data
| ID | 9493092 |
|---|---|
| NAME | Carmen María Gómez-Cantó |
| GIVEN NAMES | Carmen María |
| FAMILY NAME | Gómez-Cantó |
| SIGNATURE | GÓMEZ-CANTÓ C M |
| AFFILIATIONS | University of Castilla-La Mancha |
| ORCID | 0000-0003-4547-4624 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
The influence of food values on post–purchase variables at food establishments
Purpose The importance of food values for the post–purchase process has not been widely studied. Most previous research in this line has focused on examining either the attributes of specific food categories, without taking the corresponding values into account, or food-purchasing attitudes and behaviour. To address this gap in the research, this paper delves deeper into the influence of food values on post–purchase variables. Design/methodology/…
No prominent works on this page.
The influence of food values on post–purchase variables at food establishments
Purpose The importance of food values for the post–purchase process has not been widely studied. Most previous research in this line has focused on examining either the attributes of specific food categories, without taking the corresponding values into account, or food-purchasing attitudes and behaviour. To address this gap in the research, this paper delves deeper into the influence of food values on post–purchase variables. Design/methodology/…
Advertising (1 work) · Affect (linguistics) (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Customer Service Quality and Loyalty (1 work) · Descriptive statistics (1 work) · Loyalty (1 work) · Marketing (1 work) · Marketing (1 work)