Luisangela Quici
Biographic Data
| ID | 9493207 |
|---|---|
| NAME | Luisangela Quici |
| GIVEN NAMES | Luisangela |
| FAMILY NAME | Quici |
| SIGNATURE | QUICI L |
| AFFILIATIONS | Università degli Studi della Tuscia |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Craft beer mon amour
Purpose The purpose of this paper is to contribute understanding tendencies of the Italian demand for craft beer. More in details, it seeks at exploring consumers’ awareness about craft beer, their attitudes, habits and behaviors. It also aims at assessing the impact of each and all these features on consumers’ choice. At last, the paper frames different consumers’ profiles. Design/methodology/approach The analysis is based on an online survey as…
No prominent works on this page.
Craft beer mon amour
Purpose The purpose of this paper is to contribute understanding tendencies of the Italian demand for craft beer. More in details, it seeks at exploring consumers’ awareness about craft beer, their attitudes, habits and behaviors. It also aims at assessing the impact of each and all these features on consumers’ choice. At last, the paper frames different consumers’ profiles. Design/methodology/approach The analysis is based on an online survey as…
Advertising (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumption (sociology) (1 works) · Craft (1 works) · Economics (1 works) · Geography (1 works) · Marketing (1 works) · Marketing (1 works) · Mathematics (1 works)