Yicong Zhang
Biographic Data
| ID | 9493547 |
|---|---|
| NAME | Yicong Zhang |
| GIVEN NAMES | Yicong |
| FAMILY NAME | Zhang |
| SIGNATURE | ZHANG Y |
| AFFILIATIONS | Hebei University, Baoding, Hebei, China |
| ORCID | 0000-0001-7062-399X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations
Brand-to-brand help on social media is an unexplored branding strategy and a novel corporate social responsibility (CSR) behavior. The research is based on the framework of communion and agency, which has been used to interpret person-to-person help in the context of social psychology and has also been applied to the domain of brands. Across a qualitative study and four experiments the authors demonstrate that compared with conventional self-prom…
Meta‐analysis of the effect of 360‐degree videos on students' learning outcomes and non‐cognitive outcomes
A 360‐degree video offers a novel visual experience for education. This immersive experience not only amplifies students' engagement and curiosity but also assists them in delving into and comprehending intricate concepts from a multitude of viewpoints. Given its novelty, there is a relative shortage of studies on 360‐degree video's overall effectiveness in education. This study conducted a meta‐analysis of 49 peer‐reviewed articles. Utilizing a …
Effects of robotics STEM camps on rural elementary students’ self-efficacy and computational thinking
No prominent works on this page.
Effects of robotics STEM camps on rural elementary students’ self-efficacy and computational thinking
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations
Brand-to-brand help on social media is an unexplored branding strategy and a novel corporate social responsibility (CSR) behavior. The research is based on the framework of communion and agency, which has been used to interpret person-to-person help in the context of social psychology and has also been applied to the domain of brands. Across a qualitative study and four experiments the authors demonstrate that compared with conventional self-prom…
Meta‐analysis of the effect of 360‐degree videos on students' learning outcomes and non‐cognitive outcomes
A 360‐degree video offers a novel visual experience for education. This immersive experience not only amplifies students' engagement and curiosity but also assists them in delving into and comprehending intricate concepts from a multitude of viewpoints. Given its novelty, there is a relative shortage of studies on 360‐degree video's overall effectiveness in education. This study conducted a meta‐analysis of 49 peer‐reviewed articles. Utilizing a …
Psychology (3 works) · Mathematics education (2 works) · Social Psychology (2 works) · Advertising (1 works) · Agency (philosophy) (1 works) · Brand awareness (1 works) · Brand management (1 works) · Brand relationship (1 works) · Business (1 works) · Cognition (1 works)