Geying Liang
Biographic Data
| ID | 9506140 |
|---|---|
| NAME | Geying Liang |
| GIVEN NAMES | Geying |
| FAMILY NAME | Liang |
| SIGNATURE | LIANG G |
| AFFILIATIONS | School of Economics and Management Fuzhou University Fuzhou China |
| ORCID | 0009-0004-1983-3050 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
How Downward Comparisons Impact Pro‐Environmental Consumption
Previous studies show that people often feel more capable of prosocial behaviours after downward comparisons. However, there is limited research on how downward comparisons affect pro‐environmental consumption. We conducted two online experiments to investigate the impact of downward comparisons on pro‐environmental consumption under temporal (Study 1) and social (Study 2) comparisons in China. The results show that downward temporal comparison p…
The influence of upward social comparison on status consumption in clothing, eating, living, and travelling
Compensatory consumption theory posits that individuals tend to engage in status consumption as a response to experiencing upward social comparison. However, it is unclear whether upward social comparison can influence status consumption in four lifestyle domains: clothing, eating, living, and travelling. Therefore, we conducted two separate studies with a sample of Chinese consumers. In Study 1, we investigated the effects of upward social compa…
No prominent works on this page.
The influence of upward social comparison on status consumption in clothing, eating, living, and travelling
Compensatory consumption theory posits that individuals tend to engage in status consumption as a response to experiencing upward social comparison. However, it is unclear whether upward social comparison can influence status consumption in four lifestyle domains: clothing, eating, living, and travelling. Therefore, we conducted two separate studies with a sample of Chinese consumers. In Study 1, we investigated the effects of upward social compa…
How Downward Comparisons Impact Pro‐Environmental Consumption
Previous studies show that people often feel more capable of prosocial behaviours after downward comparisons. However, there is limited research on how downward comparisons affect pro‐environmental consumption. We conducted two online experiments to investigate the impact of downward comparisons on pro‐environmental consumption under temporal (Study 1) and social (Study 2) comparisons in China. The results show that downward temporal comparison p…
Affect (linguistics) (1 works) · Behavioral Health and Interventions (1 works) · Clothing (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Perception and Purchasing Behavior (1 works) · Consumption (sociology) (1 works) · Context (archaeology) (1 works) · Environmental Education and Sustainability (1 works) · Environmental Sustainability in Business (1 works) · Evolutionary Psychology and Human Behavior (1 works)