Stephen Preston
Biographic Data
| ID | 9506880 |
|---|---|
| NAME | Stephen Preston |
| GIVEN NAMES | Stephen |
| FAMILY NAME | Preston |
| SIGNATURE | PRESTON S |
| AFFILIATIONS | University of Lancashire |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Virtual Reality Marketing
The authors conduct a systematic literature review and propose steps toward conceptual clarity to distinguish between 2D and 3D VR. Next, differences are investigated between 2D and 3D VR in telepresence, sense of realism, and a set of marketing outcomes important for advertisers. The authors employ custom-made VR content developed in collaboration with industry partners and tested via a field study and two lab experiments. It is found that 2D an…
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Virtual Reality Marketing
The authors conduct a systematic literature review and propose steps toward conceptual clarity to distinguish between 2D and 3D VR. Next, differences are investigated between 2D and 3D VR in telepresence, sense of realism, and a set of marketing outcomes important for advertisers. The authors employ custom-made VR content developed in collaboration with industry partners and tested via a field study and two lab experiments. It is found that 2D an…
Aesthetic Perception and Analysis (1 work) · Business (1 work) · CLARITY (1 work) · Computer Science (1 work) · Epistemology (1 work) · Field (mathematics) (1 work) · Human–computer interaction (1 work) · Marketing (1 work) · Marketing (1 work) · Mathematics (1 work)