Russell Lacey
Biographic Data
| ID | 9506931 |
|---|---|
| NAME | Russell Lacey |
| GIVEN NAMES | Russell |
| FAMILY NAME | Lacey |
| SIGNATURE | LACEY R |
| AFFILIATIONS | Xavier University |
| ORCID | 0000-0001-6231-7765 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
The Role of Faraway Fans In Sporting Event Sponsorship
Consumers routinely experience sponsored events near and far, and whether the attendee is a local or not may affect the event sponsorship’s impact. With data from a professional cycling event ( n =2,394), results show that attendees traveling from farther distances tend to be more knowledgeable about the sport than local attendees. This contributes to higher levels of fan identification among fans from far away, which, in turn, strengthens their …
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The Role of Faraway Fans In Sporting Event Sponsorship
Consumers routinely experience sponsored events near and far, and whether the attendee is a local or not may affect the event sponsorship’s impact. With data from a professional cycling event ( n =2,394), results show that attendees traveling from farther distances tend to be more knowledgeable about the sport than local attendees. This contributes to higher levels of fan identification among fans from far away, which, in turn, strengthens their …
Advertising (1 work) · Affect (linguistics) (1 work) · Art (1 work) · Business (1 work) · Communication (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Event (particle physics) (1 work) · Identification (biology) (1 work) · Marketing (1 work) · Marketing (1 work)