Deborah Roedder John
Biographic Data
| ID | 95166 |
|---|---|
| NAME | Deborah Roedder John |
| GIVEN NAMES | Deborah Roedder |
| FAMILY NAME | John |
| SIGNATURE | JOHN D R |
| AFFILIATIONS | Agricultural Marketing Service |
| ORCID | 0000-0001-7522-1906 |
| VERIFIED | Yes |
| TOTAL WORKS | 17 |
| TOTAL CITATIONS | 250 |
| AUTHOR COUNT | 17 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1986 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 6 |
Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands
Bicultural consumers now represent a third of the US population and are the fastest growing demographic group in the United States. This shift in consumer markets presents a challenge for marketers as they try to design brand strategies to serve this important group. In this article, the authors show that certain types of brands, specifically paradox brands that incorporate contradictory brand meanings, are particularly appealing to bicultural co…
The Secrecy Effect: Secret Consumption Increases Women's Product Evaluations and Choice
Advertisers often depict their products being consumed in a social setting, but they also depict people secretly consuming their products. Will consumers like a product more if they are prompted to consume it in secret? We report eight studies, where women consumed and evaluated products such as cookies, chocolate, and apple chips. Women in secret consumption conditions were instructed to imagine eating the food in secret, instructed to hide the …
Podcast Interview Transcript
Progress in Community Health Partnerships: Research, Education, and Action - Volume 11, Issue 2, Summer 2017
Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers
When consumers use brands with appealing personalities, does the brand’s personality “rub off” on them? The answer is yes, but only for consumers who hold certain beliefs about their personality. Entity theorists perceive themselves to be better looking, more feminine, and more glamorous after using a Victoria’s Secret shopping bag (study 1) and more intelligent, more of a leader, and harder working after using an MIT pen (study 2); incremental t…
Growing up in a Material World: Age Differences in Materialism in Children and Adolescents
We examine age differences in materialism with children and adolescents 8–18 years old. In study 1, we find materialism increases from middle childhood to early adolescence and declines from early to late adolescence. Further, we find that age differences are mediated by changes in self-esteem occurring from middle childhood through adolescence. In study 2, we prime self-esteem to obtain further evidence of a causal link between self-esteem and m…
Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking
Consumers evaluate brand extensions by judging how well they fit with the parent brand. We examine this process across cultures. We predict that consumers from Eastern cultures, characterized by holistic thinking, perceive higher brand extension fit and evaluate brand extensions more favorably than do Western consumers, characterized by analytic thinking. Study 1 supports the existence of these cultural differences, with study 2 providing support…
The Development of Self-Brand Connections in Children and Adolescents
Individuals use brands to create and communicate their self-concepts, thereby creating self-brand connections. Although this phenomenon is well documented among adult consumers, we know very little about the role of brands in defining, expressing, and communicating self-concepts in children and adolescents. In this article, we examine the age at which children begin to incorporate brands into their self-concepts and how these self-brand connectio…
Consumer Socialization of Children: A Retrospective Look At Twenty-Five Years of Research
Twenty-five years of consumer socialization research have yielded an impressive set of findings. The purpose of our article is to review these findings and assess what we know about children's development as consumers. Our focus is on the developmental sequence characterizing the growth of consumer knowledge, skills, and values as children mature throughout childhood and adolescence. In doing so, we present a conceptual framework for understandin…
Consumer Learning by Analogy: A Model of Internal Knowledge Transfer
Although knowledge transfer has been found to be an Important learning mechanism in several consumer behavior domains, our understanding of the nature and scope of the transfer process is still in its infancy. In this article, we develop a conceptual model to explain how previously acquired knowledge is transferred in the process of consumer learning. Augmenting analogical learning theory with research on expertise effects and conceptual developm…
The Emergence of Adaptive Decision Making in Children
How do children become adaptive decision makers in complex environments? Though we know that adult-like abilities are present by age 11 or 12, and that children younger than this often fail to adapt, we know virtually nothing about the mechanisms responsible for this development. In this article, we explore the obstacles that confront young children as they attempt to adapt to complex decision tasks. We focus on the possibility that younger child…
Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior
How adaptive are young children as decision makers? Although similar questions have been raised frequently with regard to adult consumers, very little attention has been paid to the nature of consumer decision-making abilities in young children. The purpose of this article is to explore the emergence of adaptivity in young children's decision-making skills in the context of predecisional search behavior. This article specifically examines the ext…
Age Differences in Product Categorization
This article examines the bases children of different ages use to categorize products. Data from children ages 4 to 10 indicate that the use of perceptual attributes as a basis for categorizing products decreases with age, whereas the use of underlying attributes to categorize products increases with age. These findings provide a conceptual replication of earlier findings from developmental psychology. Moreover, the findings suggest that younger …
Covariation assessment in rank order data
Two experiments were conducted to investigate how individuals assess covariation with rank order data. In both studies, subjects were given sets of rank order data, each set consisting of ten items ranked on two characteristics, and were asked to estimate the degree of relationship for each set. Contrary to previous research, subjects' estimates of covariation in this task were quite sensitive to actual levels of correlation in the data and remai…
Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns
Two experiments were conducted to investigate the effect of prior beliefs on consumers' information search strategies in estimating covariation relationships. Consumers were asked to sample four sets of products to determine whether price was related or unrelated to quality for each one. Those consumers who believed that price and quality are positively related elected to sample higher-priced products than consumers who believed that there is lit…
Convariation Assessment by Consumers
Two experiments were conducted to investigate the effect of prior beliefs and information format on consumers' assessment of the relationship between price and quality for four frequently purchased grocery products. In these studies, consumers were shown sets of data, each of which presented ranks of 10 brands of a product category on price and quality. Contrary to prior research on illusory correlation, consumers' estimates of covariation were r…
Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers
Limitations in the information-processing abilities of young and elderly consumers have generated considerable interest among consumer researchers, marketing practitioners, and government regulators. Most of the research in this area has concentrated on finding which types of deficits characterize both age groups. Little attention has been given to the possibility that the occurrence of these processing deficits may be dependent on task condition…
The Development of Consumer Knowledge in Children: A Cognitive Structure Approach
This article examines developmental changes in memory structures to understand the development of consumer knowledge in children. Specifically, it investigates changes in memory structures that occur as children of different ages acquire information about common purchase events. The evidence indicates that increases in the amount of available information result in more well-developed structures for older but not younger children. These findings s…
Consumer Socialization of Children: A Retrospective Look At Twenty-Five Years of Research
Twenty-five years of consumer socialization research have yielded an impressive set of findings. The purpose of our article is to review these findings and assess what we know about children's development as consumers. Our focus is on the developmental sequence characterizing the growth of consumer knowledge, skills, and values as children mature throughout childhood and adolescence. In doing so, we present a conceptual framework for understandin…
Growing up in a Material World: Age Differences in Materialism in Children and Adolescents
We examine age differences in materialism with children and adolescents 8–18 years old. In study 1, we find materialism increases from middle childhood to early adolescence and declines from early to late adolescence. Further, we find that age differences are mediated by changes in self-esteem occurring from middle childhood through adolescence. In study 2, we prime self-esteem to obtain further evidence of a causal link between self-esteem and m…
The Development of Self-Brand Connections in Children and Adolescents
Individuals use brands to create and communicate their self-concepts, thereby creating self-brand connections. Although this phenomenon is well documented among adult consumers, we know very little about the role of brands in defining, expressing, and communicating self-concepts in children and adolescents. In this article, we examine the age at which children begin to incorporate brands into their self-concepts and how these self-brand connectio…
Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers
When consumers use brands with appealing personalities, does the brand’s personality “rub off” on them? The answer is yes, but only for consumers who hold certain beliefs about their personality. Entity theorists perceive themselves to be better looking, more feminine, and more glamorous after using a Victoria’s Secret shopping bag (study 1) and more intelligent, more of a leader, and harder working after using an MIT pen (study 2); incremental t…
Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking
Consumers evaluate brand extensions by judging how well they fit with the parent brand. We examine this process across cultures. We predict that consumers from Eastern cultures, characterized by holistic thinking, perceive higher brand extension fit and evaluate brand extensions more favorably than do Western consumers, characterized by analytic thinking. Study 1 supports the existence of these cultural differences, with study 2 providing support…
Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers
Limitations in the information-processing abilities of young and elderly consumers have generated considerable interest among consumer researchers, marketing practitioners, and government regulators. Most of the research in this area has concentrated on finding which types of deficits characterize both age groups. Little attention has been given to the possibility that the occurrence of these processing deficits may be dependent on task condition…
Age Differences in Product Categorization
This article examines the bases children of different ages use to categorize products. Data from children ages 4 to 10 indicate that the use of perceptual attributes as a basis for categorizing products decreases with age, whereas the use of underlying attributes to categorize products increases with age. These findings provide a conceptual replication of earlier findings from developmental psychology. Moreover, the findings suggest that younger …
Convariation Assessment by Consumers
Two experiments were conducted to investigate the effect of prior beliefs and information format on consumers' assessment of the relationship between price and quality for four frequently purchased grocery products. In these studies, consumers were shown sets of data, each of which presented ranks of 10 brands of a product category on price and quality. Contrary to prior research on illusory correlation, consumers' estimates of covariation were r…
Consumer Learning by Analogy: A Model of Internal Knowledge Transfer
Although knowledge transfer has been found to be an Important learning mechanism in several consumer behavior domains, our understanding of the nature and scope of the transfer process is still in its infancy. In this article, we develop a conceptual model to explain how previously acquired knowledge is transferred in the process of consumer learning. Augmenting analogical learning theory with research on expertise effects and conceptual developm…
Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns
Two experiments were conducted to investigate the effect of prior beliefs on consumers' information search strategies in estimating covariation relationships. Consumers were asked to sample four sets of products to determine whether price was related or unrelated to quality for each one. Those consumers who believed that price and quality are positively related elected to sample higher-priced products than consumers who believed that there is lit…
The Development of Consumer Knowledge in Children: A Cognitive Structure Approach
This article examines developmental changes in memory structures to understand the development of consumer knowledge in children. Specifically, it investigates changes in memory structures that occur as children of different ages acquire information about common purchase events. The evidence indicates that increases in the amount of available information result in more well-developed structures for older but not younger children. These findings s…
Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands
Bicultural consumers now represent a third of the US population and are the fastest growing demographic group in the United States. This shift in consumer markets presents a challenge for marketers as they try to design brand strategies to serve this important group. In this article, the authors show that certain types of brands, specifically paradox brands that incorporate contradictory brand meanings, are particularly appealing to bicultural co…
The Emergence of Adaptive Decision Making in Children
How do children become adaptive decision makers in complex environments? Though we know that adult-like abilities are present by age 11 or 12, and that children younger than this often fail to adapt, we know virtually nothing about the mechanisms responsible for this development. In this article, we explore the obstacles that confront young children as they attempt to adapt to complex decision tasks. We focus on the possibility that younger child…
Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior
How adaptive are young children as decision makers? Although similar questions have been raised frequently with regard to adult consumers, very little attention has been paid to the nature of consumer decision-making abilities in young children. The purpose of this article is to explore the emergence of adaptivity in young children's decision-making skills in the context of predecisional search behavior. This article specifically examines the ext…
The Secrecy Effect: Secret Consumption Increases Women's Product Evaluations and Choice
Advertisers often depict their products being consumed in a social setting, but they also depict people secretly consuming their products. Will consumers like a product more if they are prompted to consume it in secret? We report eight studies, where women consumed and evaluated products such as cookies, chocolate, and apple chips. Women in secret consumption conditions were instructed to imagine eating the food in secret, instructed to hide the …
Covariation assessment in rank order data
Two experiments were conducted to investigate how individuals assess covariation with rank order data. In both studies, subjects were given sets of rank order data, each set consisting of ten items ranked on two characteristics, and were asked to estimate the degree of relationship for each set. Contrary to previous research, subjects' estimates of covariation in this task were quite sensitive to actual levels of correlation in the data and remai…
Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns
Two experiments were conducted to investigate the effect of prior beliefs on consumers' information search strategies in estimating covariation relationships. Consumers were asked to sample four sets of products to determine whether price was related or unrelated to quality for each one. Those consumers who believed that price and quality are positively related elected to sample higher-priced products than consumers who believed that there is lit…
Convariation Assessment by Consumers
Two experiments were conducted to investigate the effect of prior beliefs and information format on consumers' assessment of the relationship between price and quality for four frequently purchased grocery products. In these studies, consumers were shown sets of data, each of which presented ranks of 10 brands of a product category on price and quality. Contrary to prior research on illusory correlation, consumers' estimates of covariation were r…
Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers
Limitations in the information-processing abilities of young and elderly consumers have generated considerable interest among consumer researchers, marketing practitioners, and government regulators. Most of the research in this area has concentrated on finding which types of deficits characterize both age groups. Little attention has been given to the possibility that the occurrence of these processing deficits may be dependent on task condition…
The Development of Consumer Knowledge in Children: A Cognitive Structure Approach
This article examines developmental changes in memory structures to understand the development of consumer knowledge in children. Specifically, it investigates changes in memory structures that occur as children of different ages acquire information about common purchase events. The evidence indicates that increases in the amount of available information result in more well-developed structures for older but not younger children. These findings s…
Covariation assessment in rank order data
Two experiments were conducted to investigate how individuals assess covariation with rank order data. In both studies, subjects were given sets of rank order data, each set consisting of ten items ranked on two characteristics, and were asked to estimate the degree of relationship for each set. Contrary to previous research, subjects' estimates of covariation in this task were quite sensitive to actual levels of correlation in the data and remai…
Age Differences in Product Categorization
This article examines the bases children of different ages use to categorize products. Data from children ages 4 to 10 indicate that the use of perceptual attributes as a basis for categorizing products decreases with age, whereas the use of underlying attributes to categorize products increases with age. These findings provide a conceptual replication of earlier findings from developmental psychology. Moreover, the findings suggest that younger …
Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior
How adaptive are young children as decision makers? Although similar questions have been raised frequently with regard to adult consumers, very little attention has been paid to the nature of consumer decision-making abilities in young children. The purpose of this article is to explore the emergence of adaptivity in young children's decision-making skills in the context of predecisional search behavior. This article specifically examines the ext…
Consumer Learning by Analogy: A Model of Internal Knowledge Transfer
Although knowledge transfer has been found to be an Important learning mechanism in several consumer behavior domains, our understanding of the nature and scope of the transfer process is still in its infancy. In this article, we develop a conceptual model to explain how previously acquired knowledge is transferred in the process of consumer learning. Augmenting analogical learning theory with research on expertise effects and conceptual developm…
The Emergence of Adaptive Decision Making in Children
How do children become adaptive decision makers in complex environments? Though we know that adult-like abilities are present by age 11 or 12, and that children younger than this often fail to adapt, we know virtually nothing about the mechanisms responsible for this development. In this article, we explore the obstacles that confront young children as they attempt to adapt to complex decision tasks. We focus on the possibility that younger child…
Consumer Socialization of Children: A Retrospective Look At Twenty-Five Years of Research
Twenty-five years of consumer socialization research have yielded an impressive set of findings. The purpose of our article is to review these findings and assess what we know about children's development as consumers. Our focus is on the developmental sequence characterizing the growth of consumer knowledge, skills, and values as children mature throughout childhood and adolescence. In doing so, we present a conceptual framework for understandin…
The Development of Self-Brand Connections in Children and Adolescents
Individuals use brands to create and communicate their self-concepts, thereby creating self-brand connections. Although this phenomenon is well documented among adult consumers, we know very little about the role of brands in defining, expressing, and communicating self-concepts in children and adolescents. In this article, we examine the age at which children begin to incorporate brands into their self-concepts and how these self-brand connectio…
Growing up in a Material World: Age Differences in Materialism in Children and Adolescents
We examine age differences in materialism with children and adolescents 8–18 years old. In study 1, we find materialism increases from middle childhood to early adolescence and declines from early to late adolescence. Further, we find that age differences are mediated by changes in self-esteem occurring from middle childhood through adolescence. In study 2, we prime self-esteem to obtain further evidence of a causal link between self-esteem and m…
Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking
Consumers evaluate brand extensions by judging how well they fit with the parent brand. We examine this process across cultures. We predict that consumers from Eastern cultures, characterized by holistic thinking, perceive higher brand extension fit and evaluate brand extensions more favorably than do Western consumers, characterized by analytic thinking. Study 1 supports the existence of these cultural differences, with study 2 providing support…
Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers
When consumers use brands with appealing personalities, does the brand’s personality “rub off” on them? The answer is yes, but only for consumers who hold certain beliefs about their personality. Entity theorists perceive themselves to be better looking, more feminine, and more glamorous after using a Victoria’s Secret shopping bag (study 1) and more intelligent, more of a leader, and harder working after using an MIT pen (study 2); incremental t…
Podcast Interview Transcript
Progress in Community Health Partnerships: Research, Education, and Action - Volume 11, Issue 2, Summer 2017
The Secrecy Effect: Secret Consumption Increases Women's Product Evaluations and Choice
Advertisers often depict their products being consumed in a social setting, but they also depict people secretly consuming their products. Will consumers like a product more if they are prompted to consume it in secret? We report eight studies, where women consumed and evaluated products such as cookies, chocolate, and apple chips. Women in secret consumption conditions were instructed to imagine eating the food in secret, instructed to hide the …
Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands
Bicultural consumers now represent a third of the US population and are the fastest growing demographic group in the United States. This shift in consumer markets presents a challenge for marketers as they try to design brand strategies to serve this important group. In this article, the authors show that certain types of brands, specifically paradox brands that incorporate contradictory brand meanings, are particularly appealing to bicultural co…
Psychology (16 works) · Computer Science (12 works) · Business (9 works) · Consumer Behavior in Brand Consumption and Identification (9 works) · Advertising (7 works) · Sociology (6 works) · Library science (5 works) · Social Psychology (5 works) · Marketing (4 works) · Mathematics (4 works)