Convariation Assessment by Consumers
Bibliographic Data
| ID | 7842477 |
|---|---|
| Authors | James R Bettman, Deborah Roedder John (0000-0001-7522-1906), Carol A Scott |
| Year | 1986 |
| Volume | 13 |
| Issue | 3 |
| Pages | 316 |
| Publication date | 1986-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209071 |
| OpenAlex | W1987346268 |
| Language | EN |
| Citations received | 19 |
| References cited | 6 |
Two experiments were conducted to investigate the effect of prior beliefs and information format on consumers' assessment of the relationship between price and quality for four frequently purchased grocery products. In these studies, consumers were shown sets of data, each of which presented ranks of 10 brands of a product category on price and quality. Contrary to prior research on illusory correlation, consumers' estimates of covariation were relatively accurate and unaffected by the availability of relevant prior beliefs about the nature of the relationship between price and quality for grocery products in general or by format manipulations that varied the ease or difficulty of processing the data. These findings are discussed in terms of the effect of detailed instructions, the availability of simple heuristics for processing rank-ordered data, differences between social and consumer perceptions, and the stages of consumer information processing most likely to be affected by prior beliefs
Advertising · Business · Heuristics · Perception · Product (mathematics) · Quality (philosophy) · Rank (graph theory) · Computer Science · Consumer Market Behavior and Pricing · Marketing · Mathematics · Psychology · Sensory Analysis and Statistical Methods · Wine Industry and Tourism
Context Effects on Effort and Accuracy in Choice
Consumer Covariation Judgments
Stalking the Amphisbaena
Ignoring Irrelevant Information
On the Utility of Consumers' Theories in Judgments of Covariation
Adapting Cutoffs to the Choice Environment
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Placebo Effects of Marketing Actions
Electoral Choice
At the Polls
Pseudocontingencies in Consumer Choice
Memory-Based Inferences during Consumer Choice
Schema Congruity as a Basis for Product Evaluation
The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
Reason-based judgments
When Going Green Backfires
Price Inferences for Sacred versus Secular Goods
Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice
Recommendation or Evaluation? Task Sensitivity in Information Source Selection
Genesis of popular but erroneous psychodiagnostic observations.
Assessment of covariation by humans and animals
Judgment of contingency between responses and outcomes.
Illusory correlation and the maintenance of stereotypic beliefs
Judgment of covariation by social perceivers
Sampling Data for Covariation Assessment
| Unique citing works | 19 |
|---|---|
| Citations per year | 0,51 |
| Citation span | 1989 - 2017 (29) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 13 |