Mahani Binti Mohammad Abdu Shakur
Biographic Data
| ID | 9522369 |
|---|---|
| NAME | Mahani Binti Mohammad Abdu Shakur |
| GIVEN NAMES | Mahani Binti Mohammad Abdu |
| FAMILY NAME | Shakur |
| SIGNATURE | SHAKUR M B M A |
| AFFILIATIONS | Universiti Malaysia Sarawak |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Assessing the impact of digital enablement on internal brand management in higher education institutions
In today’s competitive higher education landscape, developing a strong and consistent brand image that embraces digital enablement is crucial for improving employee brand relationships. Technological advancements, particularly digital, can significantly enhance an organization’s brand positioning. However, research on the role of digital enablement in employee brand relationship formation, especially in higher education institutions (HEIs), is li…
Entrepreneurial learning from failure
No prominent works on this page.
Entrepreneurial learning from failure
Assessing the impact of digital enablement on internal brand management in higher education institutions
In today’s competitive higher education landscape, developing a strong and consistent brand image that embraces digital enablement is crucial for improving employee brand relationships. Technological advancements, particularly digital, can significantly enhance an organization’s brand positioning. However, research on the role of digital enablement in employee brand relationship formation, especially in higher education institutions (HEIs), is li…
Brand awareness (1 work) · Brand management (1 work) · Corporate branding (1 work) · Corporate Identity and Reputation (1 work) · Customer Relationship Management (1 work) · Digital Marketing and Social Media (1 work) · Digital strategy (1 work) · Employer Branding and e-HRM (1 work) · Higher education (1 work)