Annarita Sorrentino
Biographic Data
| ID | 9528726 |
|---|---|
| NAME | Annarita Sorrentino |
| GIVEN NAMES | Annarita |
| FAMILY NAME | Sorrentino |
| SIGNATURE | SORRENTINO A |
| AFFILIATIONS | Parthenope University of Naples |
| ORCID | 0000-0002-5245-1407 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry
Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence brand engagement, brand trust and word‐of‐mouth intentions. Data from 404 Italian cruise passengers were…
Metaverse as content or container? Exploring the future of customer experience in tourism
The Metaverse is emerging as a disruptive force capable of reshaping customer experiences, especially in experience-intensive sectors like tourism. Although scholarly literature has proposed conceptual models highlighting the immersive and hybrid capabilities of these technologies, little is known about how service providers perceive and interpret their potential. This study addresses this gap by exploring how tourism and hospitality actors envis…
No prominent works on this page.
Metaverse as content or container? Exploring the future of customer experience in tourism
The Metaverse is emerging as a disruptive force capable of reshaping customer experiences, especially in experience-intensive sectors like tourism. Although scholarly literature has proposed conceptual models highlighting the immersive and hybrid capabilities of these technologies, little is known about how service providers perceive and interpret their potential. This study addresses this gap by exploring how tourism and hospitality actors envis…
A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry
Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence brand engagement, brand trust and word‐of‐mouth intentions. Data from 404 Italian cruise passengers were…
Business (1 work) · Computer Science (1 work) · Consumer Retail Behavior Studies (1 work) · Container (type theory) (1 work) · Content (measure theory) (1 work) · Credibility (1 work) · Cruise (1 work) · Cruise Tourism Development and Management (1 work) · Digital Marketing and Social Media (1 work) · Diverse Aspects of Tourism Research (1 work)