John M Rudd
Biographic Data
| ID | 9528781 |
|---|---|
| NAME | John M Rudd |
| GIVEN NAMES | John M |
| FAMILY NAME | Rudd |
| SIGNATURE | RUDD J M |
| AFFILIATIONS | Aston University |
| ORCID | 0000-0002-5062-014X |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Service innovation management in a modern economy: Insights on the interplay between firms’ innovative culture and project-level success factors
Strategic Marketing
Strategic marketing is a process that allows organisation to align resources optimally, to create competitive advantage. This is achieved by capitalising on opportunities and countering threats in competitive environments.
Implementation
The implementation of strategy is generally regarded as being the third and fourth parts of a four‐stage process of strategic planning, involving the stages of analysis, planning implementation and control. Successful implementation plays a significant role in the achievement of strategic objectives. In service businesses customer facing employees have a vital role in the successful implementation of strategic plans.
Strategy
Strategy is derived from the Greek strategia , meaning generalship.
No prominent works on this page.
Strategic Marketing
Strategic marketing is a process that allows organisation to align resources optimally, to create competitive advantage. This is achieved by capitalising on opportunities and countering threats in competitive environments.
Implementation
The implementation of strategy is generally regarded as being the third and fourth parts of a four‐stage process of strategic planning, involving the stages of analysis, planning implementation and control. Successful implementation plays a significant role in the achievement of strategic objectives. In service businesses customer facing employees have a vital role in the successful implementation of strategic plans.
Strategy
Strategy is derived from the Greek strategia , meaning generalship.
Service innovation management in a modern economy: Insights on the interplay between firms’ innovative culture and project-level success factors
Computer Science (4 works) · Business (3 works) · Marketing (3 works) · Innovation and Knowledge Management (2 works) · Knowledge management (2 works) · Process management (2 works) · Service (business) (2 works) · Accounting and Organizational Management (1 works) · Business Strategy and Innovation (1 works) · Competitive and Knowledge Intelligence (1 works)