Oihab Allal-Chérif
Biographic Data
| ID | 9529506 |
|---|---|
| NAME | Oihab Allal-Chérif |
| GIVEN NAMES | Oihab |
| FAMILY NAME | Allal-Chérif |
| SIGNATURE | ALLAL-CHÉRIF O |
| AFFILIATIONS | NEOMA Business School |
| ORCID | 0000-0001-6361-8391 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Stepping out of the innovation race to embrace outnovation: Fostering well-being and responsible consumption through sustainability, simplicity, authenticity, and nostalgia
This article theorizes and characterizes the concept of “outnovation” as an alternative or a complement to innovation within the framework of grounded theory. Outnovation consists of stepping out of the unrelenting innovation race and removing all unnecessary innovations from a product, focusing instead on sustainability, simplicity, authenticity, and nostalgia. After presenting the dangers and limits of innovative strategies and disasters result…
Intelligent influencer marketing: How AI-powered virtual influencers outperform human influencers
Fostering sustainable growth in aeronautics: Open social innovation, multifunctional team management, and collaborative governance
Intelligent cathedrals: Using augmented reality, virtual reality, and artificial intelligence to provide an intense cultural, historical, and religious visitor experience
Intelligent recruitment: How to identify, select, and retain talents from around the world using artificial intelligence
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Intelligent recruitment: How to identify, select, and retain talents from around the world using artificial intelligence
Fostering sustainable growth in aeronautics: Open social innovation, multifunctional team management, and collaborative governance
Intelligent cathedrals: Using augmented reality, virtual reality, and artificial intelligence to provide an intense cultural, historical, and religious visitor experience
Intelligent influencer marketing: How AI-powered virtual influencers outperform human influencers
Stepping out of the innovation race to embrace outnovation: Fostering well-being and responsible consumption through sustainability, simplicity, authenticity, and nostalgia
This article theorizes and characterizes the concept of “outnovation” as an alternative or a complement to innovation within the framework of grounded theory. Outnovation consists of stepping out of the unrelenting innovation race and removing all unnecessary innovations from a product, focusing instead on sustainability, simplicity, authenticity, and nostalgia. After presenting the dangers and limits of innovative strategies and disasters result…
Business (3 works) · Computer Science (3 works) · Sociology (3 works) · Artificial Intelligence (2 works) · Artificial Intelligence (2 works) · Knowledge management (2 works) · Marketing (2 works) · Marketing (2 works) · Psychology (2 works) · Social science (2 works)