Carolina Martínez-Troncoso
Biographic Data
| ID | 9529790 |
|---|---|
| NAME | Carolina Martínez-Troncoso |
| GIVEN NAMES | Carolina |
| FAMILY NAME | Martínez-Troncoso |
| SIGNATURE | MARTÍNEZ-TRONCOSO C |
| AFFILIATIONS | Pontificia Universidad Católica de Chile |
| ORCID | 0000-0001-8467-4317 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
ChatGPT as a Stable and Fair Tool for Automated Essay Scoring
The evaluation of open-ended questions is typically performed by human instructors using predefined criteria to uphold academic standards. However, manual grading presents challenges, including high costs, rater fatigue, and potential bias, prompting interest in automated essay scoring systems. While automated essay scoring tools can assess content, coherence, and grammar, discrepancies between human and automated scoring have raised concerns abo…
Customer behavior in the presence of algorithmic marketing agents
Developing campaigns in the context of a disaster
Purpose – The purpose of this paper are to determine: how disasters are used as a theme in advertising; how the public evaluates different ways of using disasters in advertising; what dimensions directly affect these evaluations; and what aspects should be taken into account by an organization that wants or need to develop a campaign after a disaster. Design/methodology/approach – This paper presents two studies examining the relationship between…
Influence of Placement on Explicit and Implicit Memory of College Students
The use of product placement as a marketing communication tool is based on the inclusion of products or brands in the scene where the action is. The use of this tool has benefits for both the producer of the movie, as well as for brands and / or products. There is currently no consensus in the academic world on how to measure the effectiveness of this communication tool. There is scarce scientific evidence in Latin America, and in Chile this form…
Influence of Placement on Explicit and Implicit Memory of College Students
The use of product placement as a marketing communication tool is based on the inclusion of products or brands in the scene where the action is. The use of this tool has benefits for both the producer of the movie, as well as for brands and / or products. There is currently no consensus in the academic world on how to measure the effectiveness of this communication tool. There is scarce scientific evidence in Latin America, and in Chile this form…
Influence of Placement on Explicit and Implicit Memory of College Students
The use of product placement as a marketing communication tool is based on the inclusion of products or brands in the scene where the action is. The use of this tool has benefits for both the producer of the movie, as well as for brands and / or products. There is currently no consensus in the academic world on how to measure the effectiveness of this communication tool. There is scarce scientific evidence in Latin America, and in Chile this form…
Developing campaigns in the context of a disaster
Purpose – The purpose of this paper are to determine: how disasters are used as a theme in advertising; how the public evaluates different ways of using disasters in advertising; what dimensions directly affect these evaluations; and what aspects should be taken into account by an organization that wants or need to develop a campaign after a disaster. Design/methodology/approach – This paper presents two studies examining the relationship between…
ChatGPT as a Stable and Fair Tool for Automated Essay Scoring
The evaluation of open-ended questions is typically performed by human instructors using predefined criteria to uphold academic standards. However, manual grading presents challenges, including high costs, rater fatigue, and potential bias, prompting interest in automated essay scoring systems. While automated essay scoring tools can assess content, coherence, and grammar, discrepancies between human and automated scoring have raised concerns abo…
Customer behavior in the presence of algorithmic marketing agents
Business (3 works) · Computer Science (3 works) · Psychology (3 works) · Advertising (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Sample (material (2 works) · Sociology (2 works) · Action (physics (1 works) · AI in Service Interactions (1 works)