Luis Fernando Rico Navas
Biographic Data
| ID | 9530049 |
|---|---|
| NAME | Luis Fernando Rico Navas |
| GIVEN NAMES | Luis Fernando Rico |
| FAMILY NAME | Navas |
| SIGNATURE | NAVAS L F R |
| AFFILIATIONS | Mind |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Consumer brand choice in the metaverse
Brands increasingly consider the metaverse a promising touchpoint for customer-brand interactions. This study investigates consumers' willingness to pay for brands in the metaverse when a default-free option exists. It examines how social contexts influence these decisions. Additionally, we assess the similarities between virtual and real-life purchase decisions. We apply the theoretical lenses of psychological motives, including self-identity, g…
No prominent works on this page.
Consumer brand choice in the metaverse
Brands increasingly consider the metaverse a promising touchpoint for customer-brand interactions. This study investigates consumers' willingness to pay for brands in the metaverse when a default-free option exists. It examines how social contexts influence these decisions. Additionally, we assess the similarities between virtual and real-life purchase decisions. We apply the theoretical lenses of psychological motives, including self-identity, g…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · Diverse Topics in Contemporary Research (1 work) · Marketing (1 work) · Marketing (1 work) · Social science (1 work) · Social worlds (1 work)