Rick T Wilson
Biographic Data
| ID | 9537283 |
|---|---|
| NAME | Rick T Wilson |
| GIVEN NAMES | Rick T |
| FAMILY NAME | Wilson |
| SIGNATURE | WILSON R T |
| AFFILIATIONS | Texas State University |
| ORCID | 0000-0002-7951-4500 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Out-of-home advertising
OOH advertising has received significant interest from scholars and practitioners for its synergistic potential with digital media and its lead role in many campaigns. A bibliometric analysis, which uses citation patterns and publication data, quantitatively assesses the intellectual structure of the OOH advertising literature to better facilitate knowledge dissemination for scholars and practitioners. The study reviews 343 articles found within …
Out-of-Home Advertising
Using transit advertising to improve public engagement with social issues
Out-of-home advertising has the potential to facilitate informal consumer learning about important societal issues. To test this idea, the authors developed an in-market, 14-month transit advertising campaign to educate commuters about climate change and influence attitudes and beliefs on the issue. A unique brand identity, fully functioning website, Facebook page, and Twitter account were created to increase the legitimacy of the campaign. Study…
No prominent works on this page.
Using transit advertising to improve public engagement with social issues
Out-of-home advertising has the potential to facilitate informal consumer learning about important societal issues. To test this idea, the authors developed an in-market, 14-month transit advertising campaign to educate commuters about climate change and influence attitudes and beliefs on the issue. A unique brand identity, fully functioning website, Facebook page, and Twitter account were created to increase the legitimacy of the campaign. Study…
Out-of-Home Advertising
Out-of-home advertising
OOH advertising has received significant interest from scholars and practitioners for its synergistic potential with digital media and its lead role in many campaigns. A bibliometric analysis, which uses citation patterns and publication data, quantitatively assesses the intellectual structure of the OOH advertising literature to better facilitate knowledge dissemination for scholars and practitioners. The study reviews 343 articles found within …
Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Political science (2 works) · Advertising account executive (1 work) · Advertising campaign (1 work) · Advertising research (1 work) · Citation (1 work) · Climate change (1 work) · Climate Change Communication and Perception (1 work)