Out-of-home advertising
A bibliometric review
Bibliographic Data
| ID | 21498100 |
|---|---|
| Authors | Rick T Wilson (0000-0002-7951-4500, Marketing, Texas State University, corresponding author) |
| Year | 2024 |
| Volume | 43 |
| Issue | 2 |
| Pages | 286-320 |
| Publication date | 2024-02-17 |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Advertising (JOURNAL) |
| Journal identifiers | ISSN: 0265-0487 • E-ISSN: 1759-3948 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02650487.2023.2186013 |
| OpenAlex | W4323356329 |
| Language | EN |
| Citations received | 4 |
| References cited | 123 |
OOH advertising has received significant interest from scholars and practitioners for its synergistic potential with digital media and its lead role in many campaigns. A bibliometric analysis, which uses citation patterns and publication data, quantitatively assesses the intellectual structure of the OOH advertising literature to better facilitate knowledge dissemination for scholars and practitioners. The study reviews 343 articles found within the Scopus database and finds the literature is appreciably multidisciplinary. The impact of authors, articles, and journals within the literature are explored, and its theoretical underpinnings and concepts are identified
Advertising · Business · Citation · Library science · MEDLINE · Multidisciplinary approach · Political science · Scopus · Social science · Sociology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Digital Marketing and Social Media
Information Processing from Advertisements
Bibliometric Methods
Attention Capture and Transfer in Advertising
Atmospheric Effects on Shopping Behavior
Store atmosphere and purchasing behavior
Comparing alternatives to the Web of Science for coverage of the social sciences’ literature
Bibliographic coupling between scientific papers
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
How to conduct a bibliometric analysis
Intellectual structure and publication pattern in International Journal of Advertising
Artificial intelligence ecosystems for marketing communications
The Journal of Advertising ’s Production and Dissemination of Advertising Knowledge
Out-of-Home Advertising
The Value of Influencer Marketing for Business
The Limited Capacity Model of Mediated Message Processing
Outdoor advertising, obesity, and soda consumption
Socio-economic differences in outdoor food advertising in a city in Northern England
Advertising citizenship
The Prevalence of Harmful Content on Outdoor Advertising in Los Angeles
Branded cities
Software survey
Public Sites Versus Public Sights
Mobility and Market Research
Advertising and the Metabolism of the City
| Citations per year | 2 |
|---|---|
| Citation span | 2024 - 2026 (3) |
| Highly cited | No |