Jie J Zhang
Biographic Data
| ID | 9537308 |
|---|---|
| NAME | Jie J Zhang |
| GIVEN NAMES | Jie J |
| FAMILY NAME | Zhang |
| SIGNATURE | ZHANG J J |
| AFFILIATIONS | University of Victoria |
| ORCID | 0000-0002-0681-5820 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Decay and Recovery of CSR Routines in Franchise Organizations
The Moderating Role of Hotel Type on Advertising Expenditure Returns in Franchised Chains
This study contributes to a deeper understanding of financial returns from the advertising of hospitality services. Specifically, we investigate how different types of franchised hotel outlets, each targeting a different customer segment, moderate the effects of various advertising expenditures on unit-level profitability. Our unique data set allows us to examine the impact of unit-level advertising expenditure allocations using line items from t…
No prominent works on this page.
The Moderating Role of Hotel Type on Advertising Expenditure Returns in Franchised Chains
This study contributes to a deeper understanding of financial returns from the advertising of hospitality services. Specifically, we investigate how different types of franchised hotel outlets, each targeting a different customer segment, moderate the effects of various advertising expenditures on unit-level profitability. Our unique data set allows us to examine the impact of unit-level advertising expenditure allocations using line items from t…
Decay and Recovery of CSR Routines in Franchise Organizations
Business (2 works) · Franchise (2 works) · Franchising Strategies and Performance (2 works) · Marketing (2 works) · Advertising (1 work) · Business ethics (1 work) · Consumer Market Behavior and Pricing (1 work) · Corporate social responsibility (1 work) · Economics (1 work) · Global trade, sustainability, and social impact (1 work)