Clinton Weeks
Biographic Data
| ID | 9537348 |
|---|---|
| NAME | Clinton Weeks |
| GIVEN NAMES | Clinton |
| FAMILY NAME | Weeks |
| SIGNATURE | WEEKS C |
| AFFILIATIONS | Queensland University of Technology |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Advertising in Freemium Services
Freemium services such as music streaming, video sharing, and mobile games are often supported using advertisements, whereby consumer attention to these advertisements can be considered a proxy form of payment for using the service. The current research develops and empirically tests a conceptual model underpinned by cognitive appraisal theory, examining the influence of control features within freemium services, such as offering consumers choice…
No prominent works on this page.
Advertising in Freemium Services
Freemium services such as music streaming, video sharing, and mobile games are often supported using advertisements, whereby consumer attention to these advertisements can be considered a proxy form of payment for using the service. The current research develops and empirically tests a conceptual model underpinned by cognitive appraisal theory, examining the influence of control features within freemium services, such as offering consumers choice…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Market Behavior and Pricing (1 work) · Control (management) (1 work) · Digital Marketing and Social Media (1 work) · Economics (1 work) · Intrusion (1 work) · Marketing (1 work) · Marketing (1 work)