Marco Mandolfo
Biographic Data
| ID | 9560728 |
|---|---|
| NAME | Marco Mandolfo |
| GIVEN NAMES | Marco |
| FAMILY NAME | Mandolfo |
| SIGNATURE | MANDOLFO M |
| AFFILIATIONS | Politecnico di Milano |
| ORCID | 0000-0001-6971-2194 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences
In response to the global environmental challenges, consumers have become increasingly focused on sustainability, prompting companies to adopt eco-friendly practices. Despite these efforts, effectively communicating their environmental commitment through green advertising is not straightforward. This study explores how immersive technologies can enhance the green brand image by leveraging emotional communication of green benefits. An experiment w…
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments
Immersive virtual environments (IVEs) represent virtual settings that simulate the physical world. Users interacting in such virtual venues commonly display behaviours like the ones that would occur in the physical world. However, little is known about how the affective states experienced while browsing IVEs may in turn, influence user’s interactive behaviour. The present research investigates how the affect in terms of arousal and valence genera…
No prominent works on this page.
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments
Immersive virtual environments (IVEs) represent virtual settings that simulate the physical world. Users interacting in such virtual venues commonly display behaviours like the ones that would occur in the physical world. However, little is known about how the affective states experienced while browsing IVEs may in turn, influence user’s interactive behaviour. The present research investigates how the affect in terms of arousal and valence genera…
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences
In response to the global environmental challenges, consumers have become increasingly focused on sustainability, prompting companies to adopt eco-friendly practices. Despite these efforts, effectively communicating their environmental commitment through green advertising is not straightforward. This study explores how immersive technologies can enhance the green brand image by leveraging emotional communication of green benefits. An experiment w…
Virtual reality (2 works) · Virtual Reality Applications and Impacts (2 works) · Affect (linguistics) (1 work) · Animal and Plant Science Education (1 work) · Arousal (1 work) · Brand Image (1 work) · Brand management (1 work) · Cognition (1 work) · Cognitive psychology (1 work) · Color perception and design (1 work)