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Wei Jie Reiner Ng

Biographic Data

ID9561380
NAMEWei Jie Reiner Ng
GIVEN NAMESWei Jie Reiner
FAMILY NAMENg
SIGNATURENG W J R
AFFILIATIONSNational University of Singapore, Singapore
ORCID0000-0002-8223-2563
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS0
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2025
H-INDEX0
  • The Influence of affective and cognitive appeals on persuasion outcomes: A cross-cultural meta-analysis

    Open Access•Wei Jie Reiner Ng, Ya Hui Michelle See et al.•ARTICLE•Journal of Communication•2025

    People are frequently exposed to different extents of affective and cognitive appeals, but it remains unclear whether appeals targeting emotions or beliefs are differentially effective across cultures. Hence, this meta-analysis investigates the relative influence of affective versus cognitive appeals for persuasion outcomes as a function of individualism-collectivism. Using 133 samples across 22 countries (N = 29,338), we found affective appeals …

  • Defensive Confidence and Certainty in Unchanged Attitudes: The Role of Affect–Cognition Matching

    Open Access•Wei Jie Reiner Ng, Chi Bu et al.•ARTICLE•Personality and Social Psychology…•2023

    Despite much prior research on matching appeals to the affective–cognitive orientation of attitudes, little attention has focused on the consequences of affect–cognition (mis)matching when individuals resist persuasion. We propose that unlike a matched attack, an attack that is mismatched to the affective–cognitive orientation of attitudes would result in low defensive confidence individuals holding onto their unchanged attitudes with less certai…

  • When Objective Ambivalence Predicts Subjective Ambivalence: An Affect–Cognition Matching Perspective

    Open Access•Wei Jie Reiner Ng, Ya Hui Michelle See et al.•ARTICLE•Personality and Social Psychology…•2023

    Understanding when people are likely to feel ambivalent is important, as ambivalence is associated with key attitude outcomes, such as attitude-behavior consistency. Interestingly, the presence of conflicting positive and negative reactions (objective ambivalence) is weakly related to feeling conflicted (subjective ambivalence). We tested a novel situation that can influence the correspondence between objective and subjective ambivalence: whether…

No prominent works on this page.

  • Defensive Confidence and Certainty in Unchanged Attitudes: The Role of Affect–Cognition Matching

    Open Access•Wei Jie Reiner Ng, Chi Bu et al.•ARTICLE•Personality and Social Psychology…•2023

    Despite much prior research on matching appeals to the affective–cognitive orientation of attitudes, little attention has focused on the consequences of affect–cognition (mis)matching when individuals resist persuasion. We propose that unlike a matched attack, an attack that is mismatched to the affective–cognitive orientation of attitudes would result in low defensive confidence individuals holding onto their unchanged attitudes with less certai…

  • When Objective Ambivalence Predicts Subjective Ambivalence: An Affect–Cognition Matching Perspective

    Open Access•Wei Jie Reiner Ng, Ya Hui Michelle See et al.•ARTICLE•Personality and Social Psychology…•2023

    Understanding when people are likely to feel ambivalent is important, as ambivalence is associated with key attitude outcomes, such as attitude-behavior consistency. Interestingly, the presence of conflicting positive and negative reactions (objective ambivalence) is weakly related to feeling conflicted (subjective ambivalence). We tested a novel situation that can influence the correspondence between objective and subjective ambivalence: whether…

  • The Influence of affective and cognitive appeals on persuasion outcomes: A cross-cultural meta-analysis

    Open Access•Wei Jie Reiner Ng, Ya Hui Michelle See et al.•ARTICLE•Journal of Communication•2025

    People are frequently exposed to different extents of affective and cognitive appeals, but it remains unclear whether appeals targeting emotions or beliefs are differentially effective across cultures. Hence, this meta-analysis investigates the relative influence of affective versus cognitive appeals for persuasion outcomes as a function of individualism-collectivism. Using 133 samples across 22 countries (N = 29,338), we found affective appeals …

Cognition (3 works) · Cultural Differences and Values (3 works) · Psychology (3 works) · Social Psychology (3 works) · Affect (linguistics) (2 works) · Behavioral Health and Interventions (2 works) · Communication (2 works) · Persuasion (2 works) · Social and Intergroup Psychology (2 works) · Advertising (1 works)

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