Michele Di Dalmazi
Biographic Data
| ID | 9589395 |
|---|---|
| NAME | Michele Di Dalmazi |
| GIVEN NAMES | Michele |
| FAMILY NAME | Di Dalmazi |
| SIGNATURE | DI DALMAZI M |
| AFFILIATIONS | Politecnico di Milano |
| ORCID | 0000-0003-2878-8509 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences
In response to the global environmental challenges, consumers have become increasingly focused on sustainability, prompting companies to adopt eco-friendly practices. Despite these efforts, effectively communicating their environmental commitment through green advertising is not straightforward. This study explores how immersive technologies can enhance the green brand image by leveraging emotional communication of green benefits. An experiment w…
No prominent works on this page.
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences
In response to the global environmental challenges, consumers have become increasingly focused on sustainability, prompting companies to adopt eco-friendly practices. Despite these efforts, effectively communicating their environmental commitment through green advertising is not straightforward. This study explores how immersive technologies can enhance the green brand image by leveraging emotional communication of green benefits. An experiment w…
Animal and Plant Science Education (1 work) · Brand Image (1 work) · Brand management (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Empirical research (1 work) · Immersive technology (1 work) · Mediation (1 work) · Virtual reality (1 work) · Virtual Reality Applications and Impacts (1 work)