Orawan Tripak
Biographic Data
| ID | 9597080 |
|---|---|
| NAME | Orawan Tripak |
| GIVEN NAMES | Orawan |
| FAMILY NAME | Tripak |
| SIGNATURE | TRIPAK O |
| AFFILIATIONS | Prince of Songkla University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Does social banking matter in times of crisis? Evidence from the Covid-19 pandemic
Purpose The purpose of this study was to investigate the factors that would influence the intention to use social banking during the coronavirus disease 2019 (COVID-19) pandemic. This study integrated two theories, namely the integrated technology acceptance model (TAM), which focused on the acceptance of technology by consumers, and electronic word of mouth (eWOM), which focused on consumer behavior. This study also applied the significant varia…
No prominent works on this page.
Does social banking matter in times of crisis? Evidence from the Covid-19 pandemic
Purpose The purpose of this study was to investigate the factors that would influence the intention to use social banking during the coronavirus disease 2019 (COVID-19) pandemic. This study integrated two theories, namely the integrated technology acceptance model (TAM), which focused on the acceptance of technology by consumers, and electronic word of mouth (eWOM), which focused on consumer behavior. This study also applied the significant varia…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Digital Marketing and Social Media (1 work) · Disease (1 work) · Geography (1 work) · Marketing (1 work) · Mobile banking (1 work) · Organizational and Employee Performance (1 work) · Originality (1 work)