Does social banking matter in times of crisis? Evidence from the Covid-19 pandemic
A combined SEM-neural network approach
Bibliographic Data
| ID | 21515524 |
|---|---|
| Authors | Nattaporn Thongsri (0000-0002-4077-8517, Prince of Songkla University), Orawan Tripak (Prince of Songkla University) |
| Year | 2024 |
| Volume | 51 |
| Issue | 2 |
| Pages | 227-247 |
| Publication date | 2024-02-07 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Social Economics (JOURNAL) |
| Journal identifiers | ISSN: 0306-8293 • E-ISSN: 1758-6712 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/ijse-10-2022-0709 |
| OpenAlex | W4361267930 |
| Language | EN |
| References cited | 47 |
Purpose The purpose of this study was to investigate the factors that would influence the intention to use social banking during the coronavirus disease 2019 (COVID-19) pandemic. This study integrated two theories, namely the integrated technology acceptance model (TAM), which focused on the acceptance of technology by consumers, and electronic word of mouth (eWOM), which focused on consumer behavior. This study also applied the significant variables in the context of Thailand, which were trust and perceived risk. Design/methodology/approach A quantitative research method was applied by collecting data from 411 consumers during the COVID-19 pandemic in Thailand. A combined multi-analytic approach of a structural equation model (SEM)-neural network was used to analyze the data. In the first step, the SEM was used to determine the important factors that affected the adoption of social banking. In the second step, a neural network model was used to prioritize the important factors to confirm the results of the SEM method in step 1. Findings The empirical results of the data analysis using the SEM method showed that the perceived ease of use, perceived usefulness and trust were the most significant determinants of adopting social banking. This was consistent with the neural network method of the important factors. Practical implications The results of this research could initiate issues that should be developed for the continued use of online banking among consumers in the context of developing countries, such as Thailand. Originality/value This research model provided guidelines for the effective development of mobile banking applications for use on mobile devices. The results of this research made strong theoretical contributions to the existing literature on online banking and offered procedures and information to the relevant sectors. Peer review The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-10-2022-0709
Advertising · Business · Disease · Geography · Mobile banking · Originality · Pandemic · Qualitative research · Social science · Sociology · Technology Acceptance Model · Usability · Computer Science · Digital Marketing and Social Media · Organizational and Employee Performance · Technology Adoption and User Behaviour · Marketing
Task-Technology Fit and Individual Performance
Factors influencing adoption of mobile banking by Jordanian bank customers
Understanding factors influencing the adoption of mHealth by the elderly
Common Method Bias in Regression Models With Linear, Quadratic, and Interaction Effects
Consumer adoption of mobile banking in Jordan
User Acceptance of Information Technology
Consumer Acceptance and Use of Information Technology
Common method biases in behavioral research
Sources of Method Bias in Social Science Research and Recommendations on How to Control It
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
Bored and online
Predicting antecedents of wearable healthcare technology acceptance by elderly
The impact of electronic word-of-mouth communication
Misinformation sharing and social media fatigue during Covid-19
Do online reviews matter? — An empirical investigation of panel data
Mobile applications in government services (mG-App) from user's perspectives
Barriers in adoption of internet banking
Understanding the use of mobile banking in rural areas of Brazil
Travel websites
| Highly cited | No |
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