M Strydom
Biographic Data
| ID | 9612940 |
|---|---|
| NAME | M Strydom |
| GIVEN NAMES | M |
| FAMILY NAME | Strydom |
| SIGNATURE | STRYDOM M |
| AFFILIATIONS | University of South Africa |
| ORCID | 0000-0003-3411-6629 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Garment fit expectations as determinants of men’s ready-to-wear business apparel purchase decisions
The purpose of this article is to examine male consumers’ functional expectations, aesthetic expectations and socio-psychological expectations of the fit of ready-to-wear business apparel as potential antecedents of the purchase decision among a sample of male consumers in the Gauteng province of South Africa. Data were collected from 216 respondents using anonymously completed online questionnaires. Research scales were operationalized based on …
Marketing for Survival
The purpose of this paper is to investigate the promotional activities embraced by informal clothing manufacturing micro-enterprises (CMMEs) in the informal economy of an emerging market. Informal micro-enterprises are both income and job-generating alternatives for unemployed people in South Africa’s townships. Recent research has highlighted the need to develop unique marketing strategies to address challenges in emerging markets and help CMMEs…
The role of small-scale apparel manufacturing businesses in the provision of employment and income generation
The aim of the study was to identify types of small-scale businesses used by households for self-employment, the challenges they face, and the type of support received from government and non-governmental organisations. Two independent studies were conducted: a mixed-method approach was applied to obtain information from 200 respondents in two rural districts of Limpopo province of South Africa. A qualitative case study was also conducted in an u…
Towards economic sustainability
Purpose This paper aims to investigate the business operations of informal clothing manufacturing micro enterprises (CMMEs) and identifies ways to support owners to achieve economic sustainability. Design/methodology/approach A qualitative approach applying a case study design was used to study the business operations of 13 informal CMME owners at a business incubation hub (IH). Findings The study found that emerging CMME owners need ongoing gene…
Custom-made apparel manufacturing micro-enterprise owners’ perspectives on sustainability
Purpose The purpose of this paper is to investigate custom-made apparel manufacturing micro-enterprise (CMME) owners’ perspectives of sustainability within their business practices throughout the entire product development process and determine how educational initiatives can promote a more environmentally conscious product development process. Design/methodology/approach A qualitative case study, using face-to-face interviews and observations of…
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Towards economic sustainability
Purpose This paper aims to investigate the business operations of informal clothing manufacturing micro enterprises (CMMEs) and identifies ways to support owners to achieve economic sustainability. Design/methodology/approach A qualitative approach applying a case study design was used to study the business operations of 13 informal CMME owners at a business incubation hub (IH). Findings The study found that emerging CMME owners need ongoing gene…
Custom-made apparel manufacturing micro-enterprise owners’ perspectives on sustainability
Purpose The purpose of this paper is to investigate custom-made apparel manufacturing micro-enterprise (CMME) owners’ perspectives of sustainability within their business practices throughout the entire product development process and determine how educational initiatives can promote a more environmentally conscious product development process. Design/methodology/approach A qualitative case study, using face-to-face interviews and observations of…
Marketing for Survival
The purpose of this paper is to investigate the promotional activities embraced by informal clothing manufacturing micro-enterprises (CMMEs) in the informal economy of an emerging market. Informal micro-enterprises are both income and job-generating alternatives for unemployed people in South Africa’s townships. Recent research has highlighted the need to develop unique marketing strategies to address challenges in emerging markets and help CMMEs…
The role of small-scale apparel manufacturing businesses in the provision of employment and income generation
The aim of the study was to identify types of small-scale businesses used by households for self-employment, the challenges they face, and the type of support received from government and non-governmental organisations. Two independent studies were conducted: a mixed-method approach was applied to obtain information from 200 respondents in two rural districts of Limpopo province of South Africa. A qualitative case study was also conducted in an u…
Garment fit expectations as determinants of men’s ready-to-wear business apparel purchase decisions
The purpose of this article is to examine male consumers’ functional expectations, aesthetic expectations and socio-psychological expectations of the fit of ready-to-wear business apparel as potential antecedents of the purchase decision among a sample of male consumers in the Gauteng province of South Africa. Data were collected from 216 respondents using anonymously completed online questionnaires. Research scales were operationalized based on …
Business (5 works) · Clothing (5 works) · Marketing (5 works) · Economic growth (3 works) · Economics (3 works) · Entrepreneurship Studies and Influences (3 works) · Innovation and Socioeconomic Development (3 works) · Qualitative research (3 works) · Sociology (3 works) · Family Business Performance and Succession (2 works)