Dongnyok Shim
Biographic Data
| ID | 9621499 |
|---|---|
| NAME | Dongnyok Shim |
| GIVEN NAMES | Dongnyok |
| FAMILY NAME | Shim |
| SIGNATURE | SHIM D |
| AFFILIATIONS | Konkuk University |
| ORCID | 0000-0003-1406-9984 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Journey from light viewer to heavy viewer when you get engaged in OTT
This study examines the dynamic journey of Over-The-Top (OTT) users as they transfer from light to heavy viewers, employing a Hidden Markov Model (HMM) approach to capture the evolving nature of viewer engagement. Unlike previous static analyses, we model the consumer learning process through which viewers discover their utility of OTT services and adjust their time allocation decisions. Analysis of three-year panel data from the Korean Media Pan…
No prominent works on this page.
Journey from light viewer to heavy viewer when you get engaged in OTT
This study examines the dynamic journey of Over-The-Top (OTT) users as they transfer from light to heavy viewers, employing a Hidden Markov Model (HMM) approach to capture the evolving nature of viewer engagement. Unlike previous static analyses, we model the consumer learning process through which viewers discover their utility of OTT services and adjust their time allocation decisions. Analysis of three-year panel data from the Korean Media Pan…
Advertising (1 work) · Art (1 work) · Artificial Intelligence (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Market Behavior and Pricing (1 work) · Consumer Retail Behavior Studies (1 work) · Machine learning (1 work) · Markov chain (1 work) · Technology Adoption and User Behaviour (1 work)