Fengyi Deng
Biographic Data
| ID | 9624441 |
|---|---|
| NAME | Fengyi Deng |
| GIVEN NAMES | Fengyi |
| FAMILY NAME | Deng |
| SIGNATURE | DENG F |
| AFFILIATIONS | Chongqing Technology and Business University |
| ORCID | 0000-0002-7979-9702 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The influence mechanism of travel livestreaming's (TLS) characteristics on users' tourism well-being
An emerging new format, travel livestreaming (TLS), has recently elicited increasing academic attention. However, previous studies have only discussed the marketing value of TLS and overlooked its virtual tourism value. The present study analyzed 365 valid data through PLS-SEM and found that user's experience in TLS could generate a sense of virtual tourism well-being. Specifically: (1) users' immersion, authentic, and thinking experiences positi…
Psychological effect of confucianism on online self-disclosure among Chinese university students
Ideal-self avatar or real-self avatar? The influence of consumer self-avatar preferences on their behavior in the retail metaverse context
Influence mechanism of consumers’ characteristics on impulsive purchase in E-commerce livestream marketing
Consumers’ Trust in Persuasion
Based on the elaboration likelihood model (ELM), this study examined the role of consumers’ initial trust in the persuasion process in e-commerce advertising in China. The results of two experiments revealed two significant moderators of the central route for processing of information: the disposition to trust (negative moderator) and institution-based trust (IBT; positive moderator). Specifically, low disposition to trust strengthened the influe…
No prominent works on this page.
Consumers’ Trust in Persuasion
Based on the elaboration likelihood model (ELM), this study examined the role of consumers’ initial trust in the persuasion process in e-commerce advertising in China. The results of two experiments revealed two significant moderators of the central route for processing of information: the disposition to trust (negative moderator) and institution-based trust (IBT; positive moderator). Specifically, low disposition to trust strengthened the influe…
Influence mechanism of consumers’ characteristics on impulsive purchase in E-commerce livestream marketing
Psychological effect of confucianism on online self-disclosure among Chinese university students
Ideal-self avatar or real-self avatar? The influence of consumer self-avatar preferences on their behavior in the retail metaverse context
The influence mechanism of travel livestreaming's (TLS) characteristics on users' tourism well-being
An emerging new format, travel livestreaming (TLS), has recently elicited increasing academic attention. However, previous studies have only discussed the marketing value of TLS and overlooked its virtual tourism value. The present study analyzed 365 valid data through PLS-SEM and found that user's experience in TLS could generate a sense of virtual tourism well-being. Specifically: (1) users' immersion, authentic, and thinking experiences positi…
Psychology (4 works) · Social Psychology (4 works) · Business (3 works) · Digital Marketing and Social Media (3 works) · Advertising (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Structural equation modeling (2 works) · Avatar (1 work) · Behavioral Health and Interventions (1 work)