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Ideal-self avatar or real-self avatar? The influence of consumer self-avatar preferences on their behavior in the retail metaverse context

Bibliographic Data

ID21626540
AuthorsYajun Lin (0000-0002-4425-2344, Chongqing Technology and Business University, corresponding author), Fengyi Deng (0000-0002-7979-9702, Chongqing Technology and Business University)
Year2024
Volume43
Issue44
Pages33975-33983
Publication date2024-11-01
Open AccessYes
TypeARTICLE
VenueCurrent Psychology (JOURNAL)
Journal identifiersISSN: 1046-1310 • E-ISSN: 1936-4733
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1007/s12144-024-06886-6
OpenAlexW4404147637
LanguageEN
Citations received1
References cited32

Avatar · Human–computer interaction · Metaverse · Virtual reality · Computer Science · Consumer Retail Behavior Studies · Psychology · Psychology of Social Influence · Social Psychology · Virtual Reality Applications and Impacts

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Citations per year1
Citation span2026 - 2026 (1)
Highly citedNo

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