Alia Besbes Sahli
Biographic Data
| ID | 9627161 |
|---|---|
| NAME | Alia Besbes Sahli |
| GIVEN NAMES | Alia Besbes |
| FAMILY NAME | Sahli |
| SIGNATURE | SAHLI A B |
| AFFILIATIONS | University of Kairouan |
| ORCID | 0000-0002-8044-5442 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
L'efficacité des annonces publicitaires persuasives incitant à la distanciation sociale
This research aims to test the impact of persuasive ads encouraging social distancing in the face of the coronavirus. A survey of 208 individuals found that the effectiveness of this communication depends mainly on the attitude toward the advertisement and the perceived effectiveness of the recommendation. However, while the negative impact of consumers' dispositional skepticism on their attitude toward the advertisement has been confirmed, the i…
No prominent works on this page.
L'efficacité des annonces publicitaires persuasives incitant à la distanciation sociale
This research aims to test the impact of persuasive ads encouraging social distancing in the face of the coronavirus. A survey of 208 individuals found that the effectiveness of this communication depends mainly on the attitude toward the advertisement and the perceived effectiveness of the recommendation. However, while the negative impact of consumers' dispositional skepticism on their attitude toward the advertisement has been confirmed, the i…
Behavioral Health and Interventions (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Distancing (1 work) · Philosophy (1 work) · Political science (1 work) · Psychology (1 work) · Situational ethics (1 work) · Skepticism (1 work) · Social Psychology (1 work)