L'efficacité des annonces publicitaires persuasives incitant à la distanciation sociale
Bibliographic Data
| ID | 21570913 |
|---|---|
| Authors | Mohamed Hatem BelhadjYoussef (0000-0003-3902-6200, University of Kairouan, corresponding author), Alia Besbes Sahli (0000-0002-8044-5442, University of Kairouan) |
| Year | 2024 |
| Volume | 41 |
| Issue | 3 |
| Pages | 307-324 |
| Publication date | 2024-09-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration (JOURNAL) |
| Journal identifiers | ISSN: 0825-0383 • E-ISSN: 1936-4490 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/cjas.1742 |
| OpenAlex | W4390444133 |
| Language | FR |
| References cited | 93 |
This research aims to test the impact of persuasive ads encouraging social distancing in the face of the coronavirus. A survey of 208 individuals found that the effectiveness of this communication depends mainly on the attitude toward the advertisement and the perceived effectiveness of the recommendation. However, while the negative impact of consumers' dispositional skepticism on their attitude toward the advertisement has been confirmed, the impact of trust in the advertiser, as well as the moderating effects of situational skepticism and altruism have not been established
Distancing · Political science · Situational ethics · Skepticism · Social science · Sociology · Theology · Behavioral Health and Interventions · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Philosophy · Psychology · Social Psychology
Motivated Heuristic and Systematic Processing
Marketing Social Marketing in the Social Change Marketplace
Altruism and Prosocial Behavior
Development of a Scale to Measure Consumer Skepticism Toward Advertising
Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change
When consumers doubt, Watch out! The role of CSR skepticism
Communication and Attributions in a Crisis
Social cognition models and health behaviour
Protecting Organization Reputations During a Crisis
Predicting Social Distancing Intention and Behavior During the Covid-19 Pandemic
Historical Origins of the Health Belief Model
The theory of planned behavior
When to use and how to report the results of PLS-SEM
Social pressure, altruism, free-riding, and non-compliance in mask wearing by U.S. residents in response to Covid-19 pandemic
Considering Emotion in Covid-19 Vaccine Communication
The Role of Theory in Developing Effective Health Communications
The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior
A Protection Motivation Theory of Fear Appeals and Attitude Change1
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
Self-efficacy
Health communication and trust in institutions during the Covid-19 lockdown in China's urban communities
Putting the fear back into fear appeals
When the death makes you smoke
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
Predicting health behaviors across Belgium and France during the first wave of Covid-19 pandemic
Altruism and vaccination intentions
A Bayesian analysis of attribution processes
Involvement and persuasion
Shaping perceptions to motivate healthy behavior
Message Framing and Pap Test Utilization among Women Attending a Community Health Clinic
Consumer Skepticism of Advertising Claims
The Power of Talk
An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption
| Highly cited | No |
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